Best news I've heard all day! POP THE SLOP
this post was submitted on 24 Mar 2026
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Don't worry, I'm sure we'll have other tools for quickly and cheaply creating falsified videos and the like. Faith in the veracity of video evidence probably won't be coming back.
As someone who named their daughter Sora in 2021, this is the best news I've gotten this year.
In the dotcom era, the push was to create lots of free services. Once you had enough users, you wanted to see how many would be willing to pay for it. There was a formula that justified getting more investment (it varied by domain). Back then, almost nobody other than Amazon survived the hard shaking of the tree.
We may be coming up to the point where customer acquisition through free service ends. Whatsever is left standing will move to the next round.
Everybody else gets dropped on the floor.
Chime in if you disagreee, but there's really only 2 reasons a company like OpenAI shuts down a core service like Sora:
- The service is hemorrhaging money to the point of financial unsustainability.
- The service is not popular enough to drive investor hype as a "loss null
We already know that OpenAI is losing money on their generative "AI" products across the board, to the tune of billions of dollars per year, and the economic woes that come from rising hardware prices, oil and gas shortages, and another pointless war in the middle east only make the situation worse for them money-wise.
And so that really just leaves me to conclude that Sora has not maintained the level of popularity and growth needed to impress investors as Q1 comes to a close. Whether it's users, subscriptions, or time, they must have looked at the numbers and really didn't like what they saw.
Hopefully this is the beginning of the end of the ridiculous "AI" bubble, and the start of a new tech sector correction.
There's a third option this time.
It uses a lot of resources they can use immediately for the military contract that will now inevitably form the backbone of the company and effectively will mean they have won the AI war. Anthropic fumbled by not doing what the military wanted immediately, and showing a minimal backbone publicly.
The market for professional video is fairly small, and most of the cost is in sales. ie. the advertising agency, or movie/show pitch that demands the producers get rich independent of production costs.
Or 3 massive liability/ lawsuit /investigation about to be announced.
Finger crossed, my friend. Fingers crossed!
OpenAI said it will discontinue Sora, the generative-AI video creation platform it launched in late 2024, without providing a reason for the decision.
That is the strongest indication this is the beginning of the end for the AI bubble. Sora burned a ton of processing power, with no clear value proposition, just to keep the hype cycle going a little longer. Shutting down without explanation leaves the most likely one: they are out of helium to pump into the balloon. And if that balloon isn't inflating, it's deflating.
It was a weak attempt to keep relevance when faced against Gemini and Claude. But it's completely unnecessary now that OpenAI has contracted with the government. They get all that sweet tax payer money and get to repurpose a ton of GPUs making stupid videos to supporting that new gov contract.
Maybe you can only watch so many nonsense videos. I assume I’m sadly wrong though.
Oooooohhhh is it starting? I hope it’s starting 🤩
POP! POP ALREADY!!!! PLEASE!!!!!!!!
Why stop there? Just shut the whole company down.
Best I can do is shutting the whole planet down.
Eh, we had a good run.
.......did we?
Eh, we had a run.
Bet
Oh it's part of the military machine now. It's never going away now. OpenAI won the war, Anthropic fumbled the ball by not openly capitulating to the fascist state. The competition just hasn't realized it yet.
All people ever did with sora was make doorbell cam footage of dogs watergunning old ladies and gorillas getting sucked into tornados. AI image and video generation is just a tool to make a funny joke, it's incapable of doing anything serious in its current state, and with the amount of processing power it needs just to be a digital circus clown it's unlikely to become anything more.
There’s also 100 YouTube channels of “real life Pokémon”. What will we ever do without those???
AI image generation is amazing for replacing stock photos, and not bad at replacing clipart and porn images.
AI video generation is ok at replacing very simple videos without continuity or physics, but their only real applications are for spreading misinformation or mindless scrolling, there's just no real way to get anyone to pay for them.
That's aside from the fact that sora could've been great for generating generic stock footage/b-roll, but the way they implemented it was to generate a script, then audio, then video, which meant that it really struggled to generate anything without a focal point, ie what it would actually be useful for.
So youtube will be worth watching again right?
Right?
Since Tom Scott is coming back soon, that's a clear yes.
It still is for the creators there. Instead of browsing the algorithm I start on the subscriptions page, to only see uploads from people I actually want to.
There's sometimes complaints about "I thought you were dead" when the channel has been uploading regularly the entire time. People just never got recommended the videos despite hitting all the buttons.
For example, did you know both Physics Girl and Tom Scott have returned this month - hopefully a sign that the world can still heal.
Some unsolicited add-on recommendations -
Ublock origin - beyond the addblocking, I use the picker tool to filter all the extra sections like "news", "trending" "you might like" etc.
Unhook - toggles to disable a bunch of features like comments, home screen, end screen etc.
Enhancer for Youtube - Themeing and a bunch of extra settings like setting defaults for each video. speed, volume, resolution, fill screen (which is different than full screen), PIP while you scroll comments. (The author just did a rework, so it can be a little bugged sometimes - reinstalling it fixed it for me last time it went wonky.
But muh slop
my guess is that ai video is not going away, and that sora was largely an expensive marketing project
GOOD. Bubble grew a bigger hole letting the air out. Disney removed their $1B investment so let's hope more do too in the near future to keep ripping that hole wider, yes.
I'd bet money that the Disney deal falling through was because OpenAI couldn't guarantee that Sora couldn't be used to generate porn of their characters, since attackers will almost certainly always find new prompt injections.
Surprise surprise, it's a giant fucking black box that you can never have complete control over.
But my Ariel on Vaporean porn is a dream yet to become a reality... (I'm getting old, that is the Pokemon with the weird fetish, right?)
Sora 2 was massive lost leader for OpenAI, and a massive basis for its compute demand. Images and video use expensive compute time, and its ambition level was high before Seadance 2, and small open models. With its falling behind in coding/office LLMs as well, only Skynet/Government can pay for its roadmap.
Good