this post was submitted on 24 Mar 2026
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OpenAI Will Shut Down Sora Video Platform (variety.com)
submitted 13 hours ago by FallenWalnut@lemmy.world to c/technology@lemmy.world
45 comments fedilink hide all child comments
 

cross-posted from: https://lemmy.world/post/44699253

This is clearly a sign that the product failed to draw in enough customers and its viability was overhyped.

Hopefully, it is the start of the AI bubble bursting.

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[โ€“] humanspiral@lemmy.ca 3 points 9 hours ago (1 children)

The market for professional video is fairly small, and most of the cost is in sales. ie. the advertising agency, or movie/show pitch that demands the producers get rich independent of production costs.

[โ€“] worhui@lemmy.world 1 points 8 hours ago

. Ai companies want to replace all YouTube , and TikTok,creators with ai video content farms, capturing the creator market and if it scales the streaming market. Instead of getting a cut gen ai would let platforms eat the whole pie alone.

A significant number of smaller creators I watch have drastically increased the quality of animations and b roll by using ai tools.

These tool are a big deal to a big market.