Dont forget that Ford spent the last several years producing $90k trucks and $55k SUVs with 250 miles of range in PERFECT conditions.

If you arent going to innovate through mileage capacity, you must make up for it elsewhere: longevity, performance, or value.

Make the price approachable for anyone.

And by the way. Fix the problems in your existing line. Hey Ford: if you didnt know, the HVAC system in all of your F150's, including the Lightning, abaolutely sucks ass.

"We purposely sabotaged an entire division that the previous management team hyped up and it failed because of that."

"The Customer has spoken."

They promised $40k trucks but delivered $100k trucks instead. They made the infamous sports car mustang into a 4 door mom car that looked stupid. They never had the inventory on hand when we went for our first test drives. "Nobody wants EVs, the consumer has spoken!" No, you twats, we couldn't afford them. We're waiting on BYD to finally arrive so they'll obliterate you idiots into dropping the prices substantially.

The customers are the dealerships in this scenario

Why would I buy a electric vehicle from a company that has a history of recalls, dropped DEI, and singlehandedly made pickup trucks bigger to market to douchebags? The general population call Fords the "Fix Or Repair Daily" vehicle.

Im not buying that shit.

If buy one if they were affordable and weren't always fucking tracking me or measuring me in some way. Install the motor, working doors, maybe a radio, maybe AC, and give it to me. I don't need the rest. I actually hate driving anyways and only need it to go to work. The rest is probably why it costs so damn much. I don't need my car to talk to me.

Ford to stake entire future on buggy whips.

Had me worried in the first half, lol.

That said, if he's planning to compete with Chinese EV's then he's going to have to figure out how to get around their $3 Minimum Wage.