In my Venn diagram, "advertize" is a smaller circle wholly surrounded by "promote." "Advertize" suggests to me there is a marketing effort with paid ads or something like that behind it. It's simultaneously promoting whatever but promotion can be much broader. Preference doesn't really come into it.
this post was submitted on 26 Dec 2025
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Why do you write it with z? advertise ~~advertize~~
I agree advertise is an element of the promote-set.
Because I swipe typed it and didn't give it another thought. I'm gonna leave it as is so your comment continues to make sense here and thank you for the correction.
Perspective?
- I'm promoting something.
- You're advertising at me.
There is a connotational difference, but it's pretty minor. By definition they're synonyms. Advertise has a more organized corporate vibe, like there's an underlying implication that there's money involved. Promote can be more personal.
"Advertise" to me implies a commercial purpose. So for a Lemmy community "promote" sounds more appropriate IMO.
Iβd say itβs advertising if money is involved, promoting if itβs not.
If you paid for the promotion to be mentioned or displayed, then it is an advertisement.
Advertise with commercial intent. Promote with personal intent.
The two words are spelled differently.