Taking something away from the woke journalists & tech activists and giving it to the Nazis? Yeah, if that wasn't the entire point, it certainly was a "nice to have" for Elon.

He could've just shut it down at any time. I doubt he planned the destruction of his reputation. He's gone from tech boy wonder to being widely loathed. It's hurt his other companies as well but, more personally, it's so obvious from his posts that he's desperate to be loved and revered.

He just really sucks. Being surrounded by people who never criticize or challenge him unshockingly doesn't improve things either.

Well, if by "destroying" you mean "turning into a haven for right wing hatespeech", he was pretty open about that. I don't know that he understood that connection though.

He absolutely did not buy it to kill it, he just wanted something he could control after he entered into the “disgusting ultra rich fascist” stage, as previously he pretended to lean liberal. Also why the saudis donated so much of the purchase price

If that’s what you mean by “destroy”, then no, no doubt at all.

I don’t think so. The man is truly stupid.

I've been starting to wonder if Russia has kompromat on him too, and his charge is to just cause general chaos, and yes, as you said, probably eventually shut down Twitter altogether.

I hate this meme it just so stupid, it gives him an out for being a shit business man.

Reality is he sucks and wants attention, he also owes money to people it would benefit to have Twitter sow seeds of shit in an election year.

There’s no question that he chose to end “Twitter as it was.”

Did he arrogantly think he could turn it into something better? Yeah he probably did.

Did he deliberately lead a billionaire’s club into a $46 billion boondoggle? Probably not.

Does he really hurt at all, in the end, if that’s what it turns out to be? Sadly, no.

So instead of buying Twitter, not touching it for a year, and then shutting it down because it's "not profitable" he would rather people think he's incompetent?

Either he's an idiot man-child who shouldn't be allowed to be put in charge of anything, or he wants people to think he's an idiot man-child who shouldn't be allowed to be put in charge of anything. Either way I'm happy to oblige.

Really? I think it was much simpler than this. Twitter suspended Elon's account because of his rants and so he decided to buy twitter to show them who is boss.

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Or it normalizes white supremacy. But I hope most of these huge companies know which side their worker bread is buttered on.

To be fair, Apple also chortles China’s balls.

In this era of highly targeted advertising when companies charge more to put your ads in front of highly specific people groups and demographics, companies like X can easily keep your ads from being associated with white supremacists... they just don't want to.

X knows it's popular with these hate groups and they want to monetize them. They're making money by placing eyeballs on an ad. They're just hoping no one notices that they're including hate groups in the eyeballs they're charging you for. If they can't display ads to the hate groups then they might actually have to stop allowing the content and they really don't want to have to do that.

Problem is people don't have a lot of control over their subconscious perceptions. The subtle ways that they'll remember two things being side by side and associating the two. This is why brands are careful about what content their ads are shown on.

I don't care what ads appear where but I can understand why companies might not want their brand to be associated with this sort of thing in any way.

Twitter can't simultaneously be a safe space for racists, sexists, paedos, etc. and civil society.

There were screenshots at the article in the link.