I really appreciate your content, but maybe let's shy away from AI images in non-AI communities?
this post was submitted on 11 Nov 2025
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While I appreciate you calling out AI content, it is helpful to substantiate how you concluded that it is AI generated to prevent people thinking these claims are all false positives. Nothing in the image seemed uncanny to me (apart from whatever physics would be required to make the suit itself). Several different online AI image detectors all claimed this image was real. Reverse image searches led to only recent social media posts with no further details. I did find two sources (of dubious credibility) that claim it to be AI generated
Source 1: https://x.com/i/trending/1987710874111398067
Source 2: https://malwaretips.com/blogs/beer-jacket-viral-trend/
Despite the apparent lack of any AI generated image traits (as far as the detectors and me can tell), since there is apparently no further details and all of the information is new and “viral”, I would think this is AI generated. It would also make sense as an awareness marketing scheme for the beer brand on the front of the coat.
What characteristics stuck out to you?
Edit: Based on the above information and things other commenters said, I think the simplest solution is that the beer’s marketing campaign started with a real photo of a guy in a clear puffy jacket and then used AI and/or photoshop to edit the image to fill the jacket with beer and to put a logo and straw on it. I’ve seen no criticisms of anything separate from the jacket, so the environment, lighting, camera focus, and guy’s face seem canny enough to be real. I guess there are two points at hand:
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Is it real? No.
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Is it AI-generated specifically? Undetermined. There are loads of memes that are photoshopped which we don’t take issue with. It’s specifically the images which are deceptive about their plausibility that are the problem.
It's the physics that make it look uncanny. Just the weight of that much liquid puts significantly more stress on flexible plastic. The only way it could still look like a puffer jacket would be if it was made of hard plastic which would be then impossible to put on or take off. Now I'll admit I've probably had more experience with bagged liquids than most other Americans, considering I've worked with bagged milk in the food service industry, and I also prefer to take the bag out of box wine like Australians do. So maybe that's why just the general shape triggers the AI alarm bells for me.
I'm leaning towards shoop instead of AI slop - it looks like the original was a clear puffy jacket, and the beer and straw were shopped in.
The jacket is real, the beer is not.
I don't see anything obvious to indicate that it is a generated image either. However I noticed the font is slightly off and the second character is wrong.
So either the model came very close and failed at one character, or it's a real image with counterfit brand usage and they misspelled it on purpose.
I guess the straw looks off but it could maybe work in a less obvious way.
Or the brand is photoshopped in after the generation and they just did a poor job.
If they shoped the brand in, that would explain the text being off, but why would the second character be wrong?
and they just did a poor job
That much liquid would cause the empty top of the coat to sag more
also the foam on the top of his right sleeve is slanted when it would be level with everything else if it were real
I don't think there's any speculation that it's real. The question is whether it was created with AI and/or edited.
AI image detectors are notoriously flawed by the way.
Yes, I think of them as circumstantial evidence rather than hard evidence.
The problem is that they are all wrong enough often enough that they should not even be considered IMHO, but I understand that others feel differently about their usefulness.
I'm not fluent in reading chinese, but the text in the jacket looked odd and sure enough, it's incorrect when comparing to a picture of the real logo.
Suckling the zuckercock.
Complain as you may, it's only going to get worse and worse. Sorry, bud.
I assumed it was just an edited version of the clear jacket. Pretty sure I saw a picture of it recently.
tbh, with the chinese characters in the upper side and the details on the sides I'd say this is just photoshopped?
Photoshopped AI is still AI...
There's no reason to assume the original image is AI generated.
It isn't even their content......
By "your content," I meant putting in the effort to post shit to the fediverse
Fair enough but when it is just reposting others posts so that everything is doubled up on all is it really adding anything of value.
I get that they are reposting pretty much everything they see on .ml presumably for people who have that instance blocked but I question how beneficial that really is.
Either way I agree with your original anti AI sentiment :)
Mom found the piss jacket
New Amazon uniforms just dropped.
Who taught you how to wear a stillsuit?
Y’all mad at it being AI, but I think you might have missed out on a very fun thermodynamics problem… How cold does it need to be outside to keep the beer at a chilled drinking temperature, but also how thick does the insulating layer need to be between them and the beer to keep them comfortable, without going hypothermic? I’ve been out of the physics game for a while so I cheated and asked AI.
- “Chilled beer” target: 4 °C
- Skin temperature (inner surface facing the beer): ≈33 °)
- Beer thermal conductivity ≈ 0.6 W/(m·K)
- Heat-loss budget (steady-state) for comfort at rest ≈ 80 W per m²
- Required foam liner ≈ 9.4 mm (0.37 in)
Kind of bulky for an average outing but given a certain situation or event!
¯\_(ツ)_/¯
AI is a really dumb content generator but can be an interesting fun fact approximater!
I was more interested in how much it would weigh.
Same.
There's easily 4 gallons of fluid in the torso and maybe another gallon in each of the arms (eyeballing from years of camelbak ownership). Being lazy and not looking up the weight of beer, water weighs 8.8 lb per gallon. So at least 50 pounds of fluid. He's working off his beer belly just walking around with that. We're looking at the next exercise revolution.
Beer is just shy of 95% water, the other significant fraction is ethanol, which is about 80% as dense as water. I'd say doing the calculation as if it's all water is already more accurate than any volume estimate you'd be able to come up with.
My first thought, too.
Stop with the AI bullshit, second time I have seen this stupid image
Warm beer doesn't sound good to me. Warm cider on the other hand...
Nathan Fielder actually did it, but with chili
Hope I don't find this guy discarded on the side of the road or on top of fire hydrant or the like.
It's like the evolved form of a stadium buddy.