Unless…?

While I agree with you on how it should be pronounced, not a good argument. Giraffe.

Giant, geode, gel, george, gerbil. Just sayin'.

I agree with you but I have a simpler argument, which is the mere fact that this exists: https://fileinfo.com/extension/jif

u choose all these unrelated words when theres GIFt

The fact that this conversation exists is proof that the word is intuitively pronounced with a hard G.

The only reason to pronounce it like a J if because the creator liked it - and the reason he liked it was literally because of the (copyright-infringing) similarity to the peanut butter.

He made a huge contribution to the Internet by creating the format, and he deserves it gratitude. Mispronouncing gif is not the best approach to that.

neither do divers use "self contained OOnderwater breathing apparatus", usually written as SCUBA.

Nor do we say jPHeg files.

Nor "north AYYtlantic treaty OHHrganization"

or "light AYYmplification by stimulated emnssion of radiation"

I go back and forth between "Ess Cue Ell", "Sequel", and "You Fucking Whore"

My dad has used SQL forever and calls it "Sequel."

It's an initialisation, not an acronym, so it's only:

Ess-queue-ell.

Surely anything else is madness

Depends on the context

MySQL: my es que el

SQL Server: sequel Server

PostgreSQL: Postgress

or by itself just es que el

Ess-Cue-Elle

JIF is peanut butter

GIF is Graphic Interchange Format

Yes, that's why we pronounce JPEG as Jay-Pheg.