this post was submitted on 14 Feb 2025

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Reddit plans to lock some content behind a paywall this year, CEO says | Reddit executives also discussed how they might introduce more ads into the social media platform (arstechnica.com)

submitted 1 week ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Reddit is planning to introduce a paywall this year, CEO Steve Huffman said during a videotaped Ask Me Anything (AMA) session on Thursday.

Huffman previously showed interest in potentially introducing a new type of subreddit with "exclusive content or private areas" that Reddit users would pay to access.

When asked this week about plans for some Redditors to create "content that only paid members can see," Huffman said:

It’s a work in progress right now, so that one’s coming... We're working on it as we speak.

When asked about "new, key features that you plan to roll out for Reddit in 2025," Huffman responded, in part: “Paid subreddits, yes.”

Reddit's paywall would ostensibly only apply to certain new subreddit types, not any subreddits currently available.

Reddit executives also discussed how they might introduce more ads into the social media platform. The push for ads follows changes to Reddit’s API policy that, in part, led to the closing of most third-party apps used for accessing Reddit. Reddit makes most of its revenue from ads and can only show ads on its native apps and website.

Reddit started testing ads in comments last year, with COO Jen Wong saying during an AMA that such ads are in “about 3 percent of inventory.” The executive hinted at that percentage growing. Wong also shared hopes that contextual advertising, or ads being shown based on the content surrounding them, will be a “bigger part of” Reddit’s business by 2026.

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[–] redditsentme@lemmy.ca 14 points 6 days ago

i too deleted my 15-Year Club reddit account

[–] stoly@lemmy.world 15 points 6 days ago

I have eaten far too much popcorn this far, but will keep watching the collapse. My account is 17 - 18 years old at this point but I have not logged in for at least a year.

[–] Jhex@lemmy.world 14 points 6 days ago

What's "reddit" and why does Lemmy seem obsessed with it?

[–] LovableSidekick@lemmy.world 5 points 5 days ago

Reddit: Here's another reason not to use our site.

Users: Ok bye.

[–] mrhenry77@lemmy.world 7 points 6 days ago

great, hopefully more people leave the sinking ship

[–] RufusFirefly@lemmy.world 9 points 6 days ago

Lemmy can expect some inbound traffic

[–] purplemonkeymad@programming.dev 9 points 6 days ago

How is this new? Reddit gold gave you access to the subreddit that only gold members could access. It didn't have anything good in it as everyone would rather have a larger reach.

If he intends to convert an existing sub to it, he will quickly find how much people are happy to more to a new sub.

[–] odelik@lemmy.today 4 points 5 days ago

What I find hilarious is all these companies doing this shit after all the advancements in programming languages and paradigms in the last few years.

Thanks to tools like Node.js, React, Flask, Reflex, OpenAPI Gen, GoLang, and more, people that are fed-up and have the know-how can stand up competing technology in record time.

I look forward to see what comes out of this corporate power grab. Hopefully there's not a lot of pain and suffering alkng the way.

[–] andxz@lemmy.world 4 points 5 days ago

By far one of the easiest decisions was jumping on over here - and I barely understand it half the time.

Second best was ditching Facebook like it was cancer.

[–] Jackhammer_Joe@lemmy.world 9 points 6 days ago

Get fuuuuuuucked, Reddit

[–] Paradox 8 points 6 days ago

I almost wish Elon would buy it, so he can "manage" it like he did Twitter

[–] Kalkarino@lemmy.world 5 points 6 days ago

It’s crazy how everything slowly turns into shit in the end

[–] Lettuceeatlettuce@lemmy.ml 6 points 6 days ago

Second influx to the Fediverse?

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