this post was submitted on 05 Feb 2025
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Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla's electric vehicles. Coming on the heels of a large financial miss, it's just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla's lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK's top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

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[–] Venetas@discuss.tchncs.de 3 points 34 minutes ago

I'm not going to sell a perfectly useable Model Y after a year just because the CEO is a cunt. But I'm going to tell everyone that he's a cunt with 30 stickers plastered all over the useless rear window

[–] Maeve@kbin.earth 8 points 1 hour ago

May every business that brings this man profit tank until he learns some empathy.

[–] rottingleaf@lemmy.world 11 points 3 hours ago (1 children)

Doing a from-heart-to-sun salute tends to hurt sales in UK and Germany, who woulda thought. The stereotype about French is that they don't care and might even like it, but maybe this is also about build and design quality.

[–] Miaou@jlai.lu 1 points 33 minutes ago (1 children)
[–] rottingleaf@lemmy.world 1 points 7 minutes ago

White-flag secretly-fascist Vichy one

[–] b161@lemmy.blahaj.zone 6 points 3 hours ago (2 children)

Anyone still driving a Tesla needs a bit of verbal abuse.

[–] BritishJ@lemmy.world 5 points 1 hour ago (1 children)

Maybe they just like the car. Not everything has to be political. Especially if they get it 2nd hand, the depreciation is huge. So someone could get a nice Tesla for great money. Doesn't mean they like Elon or support him.

Buying 2nd hand is greener and doesn't support him.

[–] Lifter@discuss.tchncs.de 2 points 28 minutes ago

It does though, their most profitable (as in profit margin) businesses areas are the subscription based services and charging.

https://www.energyandcapital.com/tesla-fsd/#%3A%7E%3Atext=This+would+result+in+approximately%2Ca+year+from+charging+services.

I don’t know about abuse but I do judge people with Teslas purchased in the last 5 years. Before that the completion was lacking and it was less evident to most people that the CEO is a cunt, but now even if you ignore Elon, it’s just a crazy purchase when all the other manufacturers have caught up in electric and arguably produce better vehicles with less issues.

[–] drmoose@lemmy.world 13 points 5 hours ago

The TSLA crash going to be glorious, can't wait.

[–] humanspiral@lemmy.ca 34 points 9 hours ago (1 children)

Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA... AMA

[–] pastermil@sh.itjust.works 22 points 6 hours ago (1 children)

Also doing a nazi salute in front of thousands of people with full blown media coverage.

[–] Justas@sh.itjust.works 1 points 1 hour ago

WWII might be a distant memory for Americans, but most of Europeans have been to historical sites of Jewish genocide.

[–] magnetosphere@fedia.io 52 points 11 hours ago (3 children)

Its investment in the Cybertruck is of no help in the region, as the steel-clad pickup truck is too large and heavy for use with a normal driver's license and does not conform to road legality regulations.

I was not aware of this. Further reasons to laugh at Musk are always welcome!

[–] Squizzy@lemmy.world 20 points 10 hours ago (5 children)

Anyone driving anything close to a pickup here is a knob. Ford Rangers or Raptors are for men whos wives dress them.

Hilux was acceptable but they are in the same boat now, you all look ridiculous.

[–] Venetas@discuss.tchncs.de 1 points 41 minutes ago* (last edited 41 minutes ago)

Let's see how big of a mouth you run when i pull up in my ranger plastered with punisher skulls you beta 😎😎 ~jkdon'tbullymepls~

[–] Sturgist@lemmy.ca 1 points 50 minutes ago

I'm a sole trader, Stone Mason, I make enough to buy a used vehicle, but not new. Know what I would love? A light duty truck, no crew cab road princess bullshit, two seats in front, maybe a single half door passenger side for putting stuff behind the seats, and a properly sized bed. There's no such thing on the used market. There's absolutely uses for small trucks for trades folk. Back in Canada I had an older Ford Ranger, from when they were a rebadged Mitsubishi B3200. I would step over my dying gran for something like that here in the UK. The new Rangers are a fucking joke, FWD, crew cab standard, and they're the size of the old F-150s, completely unusable in the UK. I'm thinking about maybe importing a Japanese Kei Truck. There's some larger ones that are smaller than an old Ranger, but big enough for what I need....and they look cool AF.

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[–] Treczoks@lemmy.world 8 points 9 hours ago

This metal blob goes against so many safety regulations in Europe, it is basically unfixable. And even then you would need a truckers licence to drive it, like the ones for big commercial trucks.

[–] echodot@feddit.uk 4 points 8 hours ago* (last edited 8 hours ago) (4 children)

Yeah technically it's a HGV, and you need an HGV license in order to be able to drive it.

Although apparently the other problem is that it has red indicators, because in the US they don't have separate lights for brakes and indicators they just flash the brake light.

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[–] rickyrigatoni@lemm.ee 9 points 8 hours ago

Is the manbaby gonna sue every European for not buying his shitass cars now?

[–] Valmond@lemmy.world 76 points 12 hours ago

This sparks joy.

[–] essteeyou@lemmy.world 12 points 9 hours ago (13 children)

"Europe and the UK" did they move the UK to another continent, or did they mean the EU?

[–] Neon@lemmy.world 2 points 3 hours ago

You know exactly what was meant.

[–] rottingleaf@lemmy.world 1 points 3 hours ago

The UK is technically on a few islands, one can use Gibraltar to argue, of course, and historically English crown did possess lots of land in Normandy, Anjou, Aquitaine and even Flanders, also that union with Hannover, but ahem.

[–] Professorozone@lemmy.world 1 points 5 hours ago (1 children)

You see there was this little thing called Brexit....

[–] essteeyou@lemmy.world 7 points 5 hours ago (3 children)

Oh right, is that when they moved to a different tectonic plate?

[–] gianni@lemmy.ca 3 points 5 hours ago
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[–] kurcatovium@lemm.ee 89 points 13 hours ago* (last edited 13 hours ago) (18 children)

Gimme cheap, simple and reliable EV with guaranteed 200km range and I'm sold. I don't need bazillion of cameras inside and out, I don't need glass roof, I don't need 200kW of ridiculous power I would never use, I don't need always online maps for a subscription fee and I don't need 20" infotainment, neither I need 3 zone AC with ventilated seats and ballsack massage device, etc. I just want a Dacia of EV market.

[–] Neon@lemmy.world 2 points 3 hours ago

VW E-Up is cheap and really good

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[–] Teknikal@eviltoast.org 40 points 12 hours ago* (last edited 12 hours ago) (1 children)

Honestly people would have to be basically mad to buy tesla now, same with twitter etc.

I sympathise with people who starlink is the only option but yeah I'd rather go without.

[–] bitchkat@lemmy.world 11 points 10 hours ago (2 children)

I recently bought a camper van and was planning on getting starlink so I can work from the road (not full time). I guess I'll have to make sure I'm not off the beaten path on work days and stick to Hotspot.

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[–] MyOpinion@lemm.ee 32 points 13 hours ago

Let’s get to 95% down in Q1 of 2025.

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