this post was submitted on 03 Feb 2025
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Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
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[–] yarr@feddit.nl 31 points 12 hours ago (1 children)

This is a pretty sweet ad for https://originality.ai/ai-checker

They don't talk much about their secret sauce. That 40% figure is based on "trust me bro, our tool is really good". Would have been nice to be able to verify this figure / use the technique elsewhere.

It's pretty tiring to keep seeing ads masquerading as research.

[–] hedhoncho@lemm.ee 3 points 8 hours ago

damn no wonder i feel so cheap after scrolling a fb feed for an hour

[–] Shardikprime@lemmy.world 8 points 13 hours ago (1 children)

8k posts sounds like 0.00014 percent of Facebook posts

[–] billwashere@lemmy.world 13 points 12 hours ago (1 children)

It probably is but it’s a large sample size and if the selection is random enough, it’s likely sufficient to extrapolate some numbers. This is basically how drug testing works.

[–] Suburbanl3g3nd@lemmings.world 1 points 8 hours ago

And statistical analysis. The larger the universe, the smaller the true random sample you need

[–] surph_ninja@lemmy.world 15 points 15 hours ago

I wouldn’t be surprised, but I’d be interested to see what they used to make that determination. All of the AI detection I know of are prone to a lot of false-positives.

[–] GuitarSon2024@lemmy.world 32 points 18 hours ago (2 children)

The other 60% are old people re-sharing it.

[–] billwashere@lemmy.world 3 points 12 hours ago

Ok this made me laugh.

[–] WhatYouNeed@lemmy.world 6 points 15 hours ago (1 children)

6% old people re-sharing. The other 54% were bot accounts.

[–] futatorius@lemm.ee 2 points 10 hours ago

Well, there's also 0.1% who are relatives of old people who are tring to keep in touch with the batty old meme-forwarders. I was one of those until the ones who mattered most to me shuffled off this mortal coil.

[–] LanguageIsCool@lemmy.world 22 points 17 hours ago (1 children)

When I was looking for a job, I ran into a guide to make money using AI:

  1. Choose a top selling book.

  2. Ask Chat GPT to give a summary for each chapter.

  3. Paste the summaries into Google docs.

  4. Export as PDF.

  5. Sell on Amazon as a digital “short version” or “study guide” for the original book.

  6. Repeat with other books.

Blew my mind how much hot stinking garbage is out there.

[–] billwashere@lemmy.world 8 points 12 hours ago (1 children)

These people should be shot. With large spoons. Because it’ll hurt more.

[–] futatorius@lemm.ee 3 points 10 hours ago

They should bring back chain shot.

[–] FlashMobOfOne@lemmy.world 32 points 21 hours ago (1 children)

FB has been junk for more than a decade now, AI or no.

I check mine every few weeks because I'm a sports announcer and it's one way people get in contact with me, but it's clear that FB designs its feed to piss me off and try to keep me doomscrolling, and I'm not a fan of having my day derailed.

[–] Jericho_Kane@lemmy.org 11 points 21 hours ago (2 children)

I deleted facebook in like 2010 or so, because i hardly ever used it anyway, it wasn't really bad back then, just not for me. 6 or so years later a friend of mine wanted to show me something on fb, but couldn't find it, so he was just scrolling, i was blown away how bad it was, just ads and auto played videos and absolute garbage. And from what i understand, it just got worse and worse. Everyone i know now that uses facebook is for the market place.

[–] ChickenLadyLovesLife@lemmy.world 11 points 20 hours ago* (last edited 20 hours ago) (1 children)

My brother gave me his Facebook credentials so I could use marketplace without bothering him all the time. He's been a liberal left-winger all his life but for the past few years he's taken to ranting about how awful Democrats are ("Genocide Joe" etc.) while mocking people who believe that there's a connection between Trump and Putin. Sure enough, his Facebook is filled with posts about how awful Democrats are and how there's no connection between Trump and Putin - like, that's literally all that's on there. I've tried to get him to see that his worldview is entirely created by Facebook but he just won't accept it. He thinks that FB is some sort of objective collator of news.

In my mind, this is really what sets social media apart from past mechanisms of social control. In the days of mass media, the propaganda was necessarily a one-size-fits-all sort of thing. Now, the pipeline of bullshit can be custom-tailored for each individual. So my brother, who would never support Trump and the Republicans, can nevertheless be fed a line of bullshit that he will accept and help Trump by not voting (he actually voted Green).

[–] notgold@aussie.zone 1 points 27 minutes ago

Good on him for not falling for the MAGA bulldust and trying for the third option

[–] FlashMobOfOne@lemmy.world 8 points 21 hours ago

It's such a cesspit.

I'm glad we have the Fediverse.

[–] TheBrideWoreCrimson@sopuli.xyz 10 points 17 hours ago (1 children)

Thanks.
Now do Reddit comments.

[–] ThomasCrappersGhost@feddit.uk 4 points 16 hours ago

There’s an AI reply option now. Interested to know how far that is off just being part of the regular comments.

[–] SocialMediaRefugee@lemmy.world 12 points 18 hours ago* (last edited 18 hours ago) (2 children)

In the last month it has become a barrage. The algorithms also seem to be in overdrive. If I like something I get bombarded with more stuff like that within a day. I'd say 90% of my feed is shit that has nothing to do with anyone I know.

If it wasn't a way to stay in touch with family and friends I'd bail.

[–] ThomasCrappersGhost@feddit.uk 6 points 16 hours ago (2 children)

A friend told me he saw 16 posts before he saw a post from a friend or page he’d liked.

[–] billwashere@lemmy.world 4 points 12 hours ago

I’m not surprised. And of those 16 posts how many of them made him mad? Since that seems like the entire purpose of FB anymore. Anger drives engagement. It’s why rage bait works so well. I highly recommend everyone disconnect from Facebook for this reason. Hell Reddit was even going down that path before we all left.

[–] crozilla@lemmy.world 2 points 13 hours ago

SocialFixer would help.

[–] UnderpantsWeevil@lemmy.world 6 points 17 hours ago (1 children)

I'm a big fan of a particularly virtual table-top tool called Foundry, which I use to host D&D games.

The Instagram algorithm picked this out of my cookies and fed it to Temu, which determined I must really like... lathing and spot-wielding and shit. So I keep getting ads for miniature industrial equipment. At-home tools for die casting and alloying and the like. From Temu! Absolutely crazy.

[–] SocialMediaRefugee@lemmy.world 7 points 16 hours ago

I made the mistake of clicking like on an Indian machine shop (I admired how they made do with crude conditions). Well now I get bombarded with not just those videos but Mexican welding shops, Pakistani auto repair places...

[–] WhatSay@slrpnk.net 14 points 19 hours ago (1 children)

I was wondering who Facebook was for, good to know AI has low standards

[–] Eezyville@sh.itjust.works 8 points 19 hours ago

Dead internet theory

[–] quenemm@sh.itjust.works 0 points 8 hours ago

You know what they say about Al...

[–] mugdad1@lemm.ee 0 points 8 hours ago

this is ai gen so stop it

[–] Treczoks@lemmy.world 9 points 20 hours ago

And 58.82% are likely generated by human junk then.

[–] Lexam@lemmy.world 9 points 21 hours ago

If you want to visit your old friends in the dying mall. Go to feeds then friends. Should filter everything else out.

[–] morrowind@lemmy.ml 45 points 1 day ago (6 children)

Keep in mind this is for AI generated TEXT, not the images everyone is talking about in this thread.

Also they used an automated tool, all of which have very high error rates, because detecting AI text is a fundamentally impossible task

[–] PumpkinSkink@lemmy.world 1 points 13 hours ago

Yeah. This is a way bigger problem with this article than anything else. The entier thing hinges on their AI-detecting AI working. I have looked into how effective these kinds of tools are because it has come up at my work, and independent review of them suggests they're, like, 3-5 times worse than the (already pretty bad) accuracy rates they claim, and disproportionatly flag non-native English speakers as AI generated. So, I'm highly skeptical of this claim as well.

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[–] FundMECFSResearch@lemmy.blahaj.zone 17 points 1 day ago (1 children)

This kind of just looks like an add for that companies AI detection software NGL.

[–] AcesFullOfKings@feddit.uk 14 points 23 hours ago (2 children)

this whole concept relies on the idea that we can reliably detect AI, which is just not true. None of these "ai detector" apps or services actually works reliably. They have terribly low success rates. the whole point of LLMs is to be indistinguishable from human text, so if they're working as intended then you can't really "detect" them.

So all of these claims, especially the precision to which they write the claims (24.05% etc), are almost meaningless unless the "detector" can be proven to work reliably.

[–] billwashere@lemmy.world 1 points 12 hours ago

Thank you. I’ve wondered the same thing. I mean the whole goal of the LLMs is to be indistinguishable from normal human created test. I have a hard time telling most of the time. Now the images I can spot in a heartbeat. But I imagine that will change too.

[–] Initiateofthevoid@lemmy.dbzer0.com 2 points 15 hours ago* (last edited 15 hours ago)

Not enough attention is given to the literal arms race we find ourselves in. Most big tech buzz is all "yay innovation!" Or "oh no, jobs!"

Don't get me wrong, the impact AI will have on pretty much every industry shouldn't be underestimated, and people are and will lose their jobs.

But information is power. Sun Tzu knew this a long time ago. The AI arms race won't just change job markets - it will change global markets, public opinion, warfare, everything.

The ability to mass produce seemingly reliable information in moments - and the consequent inability to trust or source information in a world flooded by it...

I can't find the words to express how dangerous it is. The long-term consequences are going to be on par with - and terribly codependent with - the consequences of the industrial revolution.

[–] Magister@lemmy.world 79 points 1 day ago (15 children)

It's incredible, for months now I see some suggested groups, with an AI generated picture of a pet/animal, and the text is always "Great photography". I block them, but still see new groups every day with things like this, incredible...

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