Have it your* way.

*your way may involve several hours of configuration

Linux, when you want to tell the computer to shut the fuck up and just do it's job.

It’s yours.

"Better learn to use the command line, kid"

I'd just like to interject for a moment. What you're refering to as Linux, is in fact, GNU/Linux, or as I've recently taken to calling it, GNU plus Linux. Linux is not an operating system unto itself, but rather another free component of a fully functioning GNU system made useful by the GNU corelibs, shell utilities and vital system components comprising a full OS as defined by POSIX.

Many computer users run a modified version of the GNU system every day, without realizing it. Through a peculiar turn of events, the version of GNU which is widely used today is often called Linux, and many of its users are not aware that it is basically the GNU system, developed by the GNU Project.

There really is a Linux, and these people are using it, but it is just a part of the system they use. Linux is the kernel: the program in the system that allocates the machine's resources to the other programs that you run. The kernel is an essential part of an operating system, but useless by itself; it can only function in the context of a complete operating system. Linux is normally used in combination with the GNU operating system: the whole system is basically GNU with Linux added, or GNU/Linux. All the so-called Linux distributions are really distributions of GNU/Linux!

Linux: "Freedom and innovation for all"

Your computer needs a dose of FREEEEEEDOM

Replace OS before they replace you. Linux - the last adventure.

Its my machine. I dont need to sign into Microsofts Terms and Conditions to be able to use my hardware.

Uh I guess we'd need to extend it to Linux + FOSS in general.

Power users: I think we should steal whatever the latest IKEA marketing team have come up with because the appeal is kinda the same as IKEA furniture where you feel more ownership over something having built it from the flat packed box your self.

Average users: does a degoogled chromeOS exist? You just need a video of someone playing with a tablet like interface, then choosing to postpone an update with no dark pattern om the textbox prompt.

One line slogan: Did you ever wish the people who made your software were more passionate about the product than their next promotion?

Your hardware Your choice Your style

more powerful than a speeding loco motive

Good one from back in the day (not mine): "In a world without walls and fences, who needs Windows and Gates?"

"For slogan, please refer to the according man page"

more seriously maybe "Software it your own way"

Linux. The Power of the Community.

I didn't come up with it and the picture is not mine. I just found it on the internet earlier.

"Your Computer".

Yours to make, yours to break.

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"I didn't want to play that game anyway."

Its not windows

It is in fact GNU/Linux.

It's a headache but it's your headache.

"It's terminal"

Join a Movement, not a Marketplace

Hurts So Good

Free as in beer

Two out of 10 Linux users agree that insert name here is the best distro

"It just works"

..because that is the state of a mainstream modern distro, and it's not true of Windows anymore.

Alternatively "No nagging, no forced online account."

The least annoying launcher for your web browser

Own your Computer

"Own your computer" and "Free your computer"