Which department do you work for?

Google is fucking evil and has had a big hand in making society worse over the last 15 years. They will never get another penny from me.

I have a family plan but it's not for any reason other than my children use it and I can afford to pay to reduce their ad exposure. We live in a swing state so they were previously bombarded with political advertising.

The way I see it, I swapped the Netflix account for a YouTube account because that's what the kids favor now. If they move on, I will drop it immediately. If the price goes up then I am very likely to drop it. It's already overpriced for what it is.

I didn’t really mind until the recent pay rise. It was ok value (for me) before. Now it’s getting expensive. Not sure if I’ll cancel or not yet.

I think this is unpopular enough. Though I will always advocate people donate directly, buy merch, or figure out some other way to support the creators. Typically buying a single t-shirt will completely offset your personal adblocking of a creator pretty much for life.

I agree with this, though part of it is that I am still grandfathered into the $7.99/mo original Google Music launch promo price. It is worth it to me not to see ads to continue paying for it. The current monthly premium at $14/mo for new users is insanity.

I dislike the pricing structure. Their family plan indicates the true cost of YouTube premium. To me it indicates that for a single person plan, the price should be about 1/3-1/2 of its current price.

If it really came down to it and they continue the current pricing structure, they I'd begrudgingly pay. And don't get me wrong, I'd pay for it now if the price for an individual plan was more reasonable.

If you are paying for premium, you are paying twice.

Once with money, a second time with your data.

I'd gladly pay for an option where they stopped tracking me.

inescapable

I watch a lot of YouTube streaming to my Roku and I’ve been kicking around the idea of getting premium. I spend far more time on it than the other streaming services.

Hahahaha, yeah, that’s probably because most people still don’t want pay for it, once your opinion gets popular, then it won’t be worth it.

I'm on the family plan, and it's certainly expensive compared to other streaming services. But I use YouTube both personally and professionally. I teach, and whenever I need to show a video, having a work account with premium is invaluable since I can't install ad blockers on campus. My wife and kids all have their own accounts under the family plan as well. We all use YouTube music as well.

Google pisses me off and I've been getting out from under their heel for a while, but YouTube premium is something that I genuinely find value in paying for. At the very least, I want to financially support the creators that I watch and this is the best way to do so while avoiding advertisements.

If you got the money, you can pay for whatever you want that's legal. No needs to justify yourself at all.

I paid for Google Music back before it was YouTube Music. It came with YouTube Red (I think they still called it that at the time). I'm still paying for premium because no ads is important to me. Also, according to now ancient videos by Hank Green, YouTube Red made a considerable, good impact for the content creators and I don't care that other video platforms are cheaper because I'm not watching random videos, I'm following particular channels. I can almost never get the same content somewhere else. I'm locked in because of that. If my channels put their content on other sites, I'd drop YouTube in a heartbeat. If every video went on patreon and not just the exclusive videos, I'd drop YouTube in a heartbeat. I believe in the patreon model and am not a member of a single YouTube channel.

I wish YouTube understood that they are not the content I watch, they are between me and the content I watch. Maybe then the relationship could be more respectful than ads on the pause screen.