this post was submitted on 25 Jul 2024
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Hollywood’s video game performers voted to go on strike Thursday, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections. 

The strike — the second for video game voice actors and motion capture performers under the Screen Actors Guild-American Federation of Television and Radio Artists — will begin at 12:01 a.m. Friday. The move comes after nearly two years of negotiations with gaming giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media agreement. 

SAG-AFTRA negotiators say gains have been made over wages and job safety in the video game contract, but that the studios will not make a deal over the regulation of generative AI. Without guardrails, game companies could train AI to replicate an actor’s voice, or create a digital replica of their likeness without consent or fair compensation, the union said.

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[–] friend_of_satan@lemmy.world 49 points 2 years ago* (last edited 2 years ago) (3 children)

I fully support them, but it is a sad irony that the dystopian cyberpunk stories they told are starting to come true, and they are probably the protagonists.

What would JC Denton do?

[–] GTKashi@lemmy.world 21 points 2 years ago (2 children)

Apparently he would do all three of becoming a cybernetic dictator ruler of the illuminati, while also plunging humanity into a dark age without technology, but also connect them all to one consciousness.

[–] Reverendender@sh.itjust.works 7 points 2 years ago

I mean, we’ve all been there

[–] WhiskyTangoFoxtrot@lemmy.world 2 points 2 years ago

What a shame.

[–] Nasan@sopuli.xyz 8 points 2 years ago

Industry executives have one fatal weakness, the GEP gun

[–] Karyoplasma@discuss.tchncs.de 8 points 2 years ago

He would go to Wan Chai market and get drunk on forty and wine.

[–] henfredemars@infosec.pub 27 points 2 years ago (16 children)

We need humans in the economy, and art is our soul. I don’t want to see our artists replaced by robots.

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[–] DmMacniel@feddit.org 14 points 2 years ago (1 children)

I wonder how AI Bros will defend Hollywood in this instance.

[–] MagicShel@programming.dev 11 points 2 years ago* (last edited 2 years ago) (1 children)

What makes you think they would? I might be considered that by some and I don't want AI used in place of real actors because human actors bring something unique to their performances an AI never could. If the actor agrees to allow an AI mimic due to scheduling problems for ADR or whatever, they should get paid every cent they would've been if they'd recorded it themselves.

Maybe I'm not AI Bro enough to be on the wrong side of this.

[–] MCasq_qsaCJ_234@lemmy.zip 3 points 2 years ago (2 children)

There are many types of AI Bros. They can be researchers who like to explore and develop the potential of AI, others who like to see AI-related research and like to explain how AI works to people who are not into the subject. Finally, there are those who say you can make money with a few steps or by doing nothing.

[–] DmMacniel@feddit.org 7 points 2 years ago

And I mean the latter. Just like Tech Bros and NFT Bros being in it just for the easy money while disregarding the potential damage.

[–] MagicShel@programming.dev 2 points 2 years ago* (last edited 2 years ago)

others who like to see AI-related research and like to explain how AI works to people who are not into the subject

This. And I'm fairly out of step with the zeitgeist as far as AI "plagerism" goes.

But I don't think AI is a replacement for an actual human, nor do I think it should be. Or could be. It's a toy. It's a tool, but it is not a product because it is inherently unreliable and inferior, and given the limitations of the current technology I believe it always will be - at least until they build something completely different from the current technology.

[–] pearsaltchocolatebar@discuss.online 10 points 2 years ago (2 children)

Wouldn't this just make them invest more heavily in AI so this can't happen a second time?

[–] MCasq_qsaCJ_234@lemmy.zip 4 points 2 years ago

Well, this strike only affects the video game industry in the United States. The video game industries in other countries are still going and can use AI in development, we just have to see how this plays out in the future.

For example, in the future, if American actors decide to participate in Chinese or Indian video games and they use AI, they will have to accept the terms that the developer wants in their project or let someone else take their role.

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[–] Nuke_the_whales@lemmy.world 6 points 2 years ago (1 children)

They deserve the best deals and pay, but I do hope ai is implemented in gaming. Massive RPGs would benefit so much from ai generated convos with NPCs and using ai to help make combat and encounters better. You can't have a voice actor in a studio delivering unlimited dialogue anyways, so it's not like putting ai in there to do that is a bad idea imo

[–] funkless_eck@sh.itjust.works 4 points 2 years ago

I have my doubts - happy to be proved wrong - that regardless of how good AI is at speaking AI will ever be good at acting.

[–] drunkpostdisaster@lemmy.world 4 points 2 years ago

It's over for artists of all types saddly

[–] PenisDuckCuck9001@lemmynsfw.com 4 points 2 years ago* (last edited 2 years ago) (1 children)

Ugh. I get ai is bad but what about the small indie developers who are just using it to make modeling references instead of paying for modeling references? The prices of a lot of that stuff are absolutely criminal. What about using it to generate model textures instead of buying overpriced bloatware from the unity store that's probably stolen anyway? Surely there is at least some acceptable use case for ai. Fuck large corporations and everything they've done to destroy the economy and the job market, don't get me wrong. Absolutely fuck them.

It's not like indie devs can afford to pay for Hollywood actors. If this is to become a conflict of "professional actors vs small developers" then shit. This is a shitty conflict with no clear winner at best. For now these strikes may not effect indie developers but a future Clarence Thomas Signature Shitpost (TM) of a supreme court decision sure will.

[–] gerbler@lemmy.world 6 points 2 years ago* (last edited 2 years ago)

What about using it to generate model textures instead of buying overpriced bloatware from the unity store that's probably stolen anyway?

They should probably either learn to texture, use free public domain textures, purchase some ready made texture packs from an artist, or pay a texture artist who doesn't deserve to be out of a job because of a techbro plagiarism machine.

Generative AI is some seriously cool tech but the fact that it's built off of plagiarised content and that it's being used to undercut workers is not a vibe.

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