I've lived in the south my entire life, and honestly don't care for most sports. I hate to admit it, but this meme is 100% true.
Countless times I've been chatting with people in social situations and someone inevitably asks me who I think will win "the big game"... I like to think of myself as an honest person so I would always say something along the lines of "sorry, I don't really follow sports" and said person, who was JUST talking to me like we were old friends, will suddenly look at me like I had a turd sticking out of my pocket.
Football really is like a religion down here. Honestly it's probably more important to a lot people than religion. People act like a loved one died when their favorite team loses. It's super weird lol