I'm old enough to remember dogpile. I learned about Google from an AOL manual. I so remember that I learned about it in middle school and it wasn't commonly used until a few years later. And not dominant until I was well into college. People hated it I remember. I was the weirdo who fell in love immediately.

That's my point. It's not about if people will switch from Google. It's about if news companies can stand the revenue loss for as long as that takes and it'll take 2 years being extremely absurdly optimistic. Likely it'll be 5 or more.