Yeh but then, if a person is genuinely obviously extremely attractive, or clearly has traits like a capacity to lead or influence people, or is objectively wealthy, or is clearly very smart, those are all things that come off as really conceited to the rest of us unless their acknowledgement is very careful. If such a person is too quick or too ready to acknowledge these things about themselves, despite their accuracy, we're pretty likely to think they're a dick. It seems like for people who are in some ways exceptional, the appropriate level of humility, wherever it is on the scale, does need to involve at least a little bit of pantomime and false modesty. The right size in such cases will need to be at least a little smaller than they really are, not too much smaller, or it's interpreted as disingenuous, but not exactly true to scale either.