67
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 27 Apr 2024
67 points (80.7% liked)
Asklemmy
43466 readers
900 users here now
A loosely moderated place to ask open-ended questions
Search asklemmy ๐
If your post meets the following criteria, it's welcome here!
- Open-ended question
- Not offensive: at this point, we do not have the bandwidth to moderate overtly political discussions. Assume best intent and be excellent to each other.
- Not regarding using or support for Lemmy: context, see the list of support communities and tools for finding communities below
- Not ad nauseam inducing: please make sure it is a question that would be new to most members
- An actual topic of discussion
Looking for support?
Looking for a community?
- Lemmyverse: community search
- sub.rehab: maps old subreddits to fediverse options, marks official as such
- !lemmy411@lemmy.ca: a community for finding communities
~Icon~ ~by~ ~@Double_A@discuss.tchncs.de~
founded 5 years ago
MODERATORS
A fundamental tenet of marketing, the art of separating dollars from your wallet, is to make you feel that you are less. That you are deficient, unless you look like so and so, have such and such, so buy this and that. Consume baby, consume.
But specifically saying there is a surge across all America is anecdotal. People from different regions get different advertising, broadcast wise and different search results.
This is on cable TV. I don't see ads online because I'm not a fucking idiot. I think cable ads are the same across the country but I'm not sure.
Cable ads aren't the same across the country, and very soon won't be the same across the city. Addressable TV will bring personalized ads no matter what you're watching.
As to why you may see a bunch of ads for similar products all of a sudden, there are a couple causes. When a new company/product comes on the market, they may flood the airwaves with ads to get their name out there, or they may not be familiar with how buying and scheduling TV ads works and will cluster things together so it seems like a barrage instead of spread out over longer periods. Also, when new competition comes to the market, the current leaders get nervous and increase advertising to retain their customers and try to keep them from changing brands. Lastly, it's the phenomenon about noticing something which causes you to notice it even more (I.e. "there weren't as many of [my car] on the road before I started driving one.")
Cable tv ads are def not the same across the country. Differ region to region, city to city, age group to age group, time slot to time slot, and are highly targeted just like online ads.