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Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 3 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

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[-] Madeyro@lemmy.dbzer0.com 6 points 3 months ago

So they will serve different frontend for different people based on location?

[-] Ephera@lemmy.ml 8 points 3 months ago

Honestly, I expect them to just remain in violation, unless they get sued or reprimanded by one of our user protection organisations.

But yeah, they can serve different frontends or just with different configuration for different user groups. They probably do that already, e.g. to display a cookie banner for users in the EU.

[-] Miaou@jlai.lu 6 points 3 months ago

Yup. Just moving between German and French websites can be a pain in the ass. Default filters in shops, prices with or without taxes displayed first for professional things, different menus etc. They can be different in the most subtle ways, which is way worse imo.

Don't get me started on websites who think they know better than you which website you'd like to visit. Stop redirecting me based on my IP or language settings! OK now I'm just venting sorry

[-] ilinamorato@lemmy.world 3 points 3 months ago

Sounds like you need EXPRESS® VPN™! Use code LEMMY at checkout for 10% off!

(/s, but I hope that was obvious)

this post was submitted on 14 Mar 2024

1350 points (98.0% liked)

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