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Firefox plan to show ads and shopping in the near future in the browser as an opt-out
(bugzilla.mozilla.org)
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I mean good, as long as they don't build in shitty tracking and stuff.
It makes them less dependent on Google money.
Indeed. Firefox already has "sponsored links" and such in the built-in homepage, I simply disable those when I first install it and get on with life.
Big projects like Firefox need big money to support it. If you don't want it to be beholden to Google it needs to find ways to earn some on its own.