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As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[-] User_4272894@lemmy.world 376 points 1 year ago

I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?

It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

[-] teolan@lemmy.world 103 points 1 year ago

“You should tweet that” becomes “you should X that”

"You should X-create" that

[-] teolan@lemmy.world 111 points 1 year ago

And a tweet becomes an "X-cretion"

[-] notapantsday@feddit.de 70 points 1 year ago
[-] callmepk@lemmy.world 14 points 1 year ago

And retweet it become X-Forwarded-For it

[-] model_tar_gz@lemmy.world 47 points 1 year ago

It’s just a new form of messaging called X-communication.

oh wait.

[-] mauns@lemmy.world 27 points 1 year ago

It's inspired by all the X-Twitter employees

[-] Hiccup@lemmy.dbzer0.com 11 points 1 year ago

We're witnessing an X-tinction event in real time.

[-] Voli@lemmy.ml 18 points 1 year ago

Ain’t X-ing a term for cutting something out of your life ?

[-] sheilzy@lemmy.world 11 points 1 year ago

Yes, and I was thinking how confusing it could be. A: "Hey, did you see that trend on X?" B: "What? No, I don't talk to my ex anymore."

[-] azura@lemmy.world 42 points 1 year ago

I should X that sounds like I should delete/close that. How apt.

[-] shukufuku@lemmy.ml 14 points 1 year ago

Twitter is my ex

[-] WhoRoger@lemmy.world 11 points 1 year ago

To me it sounds like axe.

"Yep, brilliant. Axe it."

[-] rm_dash_r_star@lemm.ee 26 points 1 year ago

The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

Haha, I know the most appropriate iteration, a red background with the X in a white circle.

[-] Tyfud@lemmy.one 12 points 1 year ago

Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.

[-] IanM32@lemmy.world 8 points 1 year ago

It makes the X go faster, everyone knows that.

[-] Mars2k21@kbin.social 15 points 1 year ago

Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.

[-] player1@sh.itjust.works 6 points 1 year ago

“Hey bros wanna see me light $40 billion on fire?”

[-] dangblingus@lemmy.world 6 points 1 year ago

The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.

[-] FoxBJK@midwest.social 1 points 1 year ago

Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.

[-] elrik@lemmy.world 3 points 1 year ago

Please call them Elon's x-crements instead.

[-] Bogasse@lemmy.world 3 points 1 year ago

It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.

[-] Urbanfox@lemmy.world 1 points 1 year ago

I've worked in a founder led business and this is why I quit.

I'd spend forever working on a project to build a satellite site then suddenly we don't want that anymore - bin the recipes we want a full main site redbrand.

Bye.

[-] Tygr@lemmy.world 13 points 1 year ago

Follow me on ten.

[-] dangblingus@lemmy.world 7 points 1 year ago

Destroying the brand and ruining twitter was always the goal. There's a good reason why Saudi Arabia fronted half of the bill....

[-] SkaveRat@discuss.tchncs.de 7 points 1 year ago

you should X that

You should x-crete that

[-] Master@lemmy.world 6 points 1 year ago

Xing is short for kissing IE XOXO. So instead of tweeting we are now kissing!

[-] Hikiru@lemmy.world 4 points 1 year ago

“Hey, check out this X video”

[-] ttmrichter@lemmy.world 3 points 1 year ago

He's just a fan of Laurie Anderson. Give him some slack!

Let X = X

[-] PipedLinkBot@feddit.rocks 5 points 1 year ago

Here is an alternative Piped link(s): https://piped.video/watch?v=UfOK0evCqZY

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I'm open-source, check me out at GitHub.

[-] danielton@lemmy.world 3 points 1 year ago

Watch out... language is a virus!

[-] Saneless@lemmy.world 3 points 1 year ago

Jamie Kennedy's show is about to become relevant again. You've been X'd!

[-] Anafroj@sh.itjust.works 1 points 1 year ago

He's clearly laying the groundwork to sell it to Alphabet (Google's parent company). /s

this post was submitted on 24 Jul 2023
2189 points (98.9% liked)

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