Enshittification

First, they make a service good for the customer even at a loss so customers don't want to go other places. ✅

Second, they use the information gathered from you to sell to companies to make money off you. In Amazon's case they are now so big they don't need to sell your info but they do it anyways. ✅

Third, they screw the companies and the users to make the money all for themselves. In Amazon's case they fuck sellers by making Amazon branded copies of best selling items to cut their third party stores out of business by putting their copies first in the search results.✅

Read Cory Doctorow's books about enshittification.(also read his fiction, Little Brother, for a great fast paced dystopian terrorist novel.

"pray we don't alter the deal further?"

I don't know about this specific case, but the word going around is enshitification.