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Twitter To Rebrand As X
(www.theverge.com)
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this post was submitted on 23 Jul 2023
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Technology
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With what staff? Rebranding is fucking expensive.
Elon thinks all you need to do is change the site CSS and maybe do a press release, and he's famous enough that the rest will just take care of itself.
He's not entirely wrong.
In business, a poor person doesn't get to try, a middle class person gets one shot after putting everything on the line and a rich person can afford to fail a dozen or more times until they hit a winner. Elon has enough money that he can basically try an infinite number of times and at least some of those are going to work.