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Does anyone understand the point of advertising a game doing something that, after downloading, it does not do?
(lemmy.dbzer0.com)
It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.
But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?
How is that model working? How is that holding up as a marketing technique???
These are all examples of exaggerated and misleading ads. Hell, the heading you linked to is literally called "exaggerated ads". That's not "this game does not exist at all" ads, it's "this isn't how the game actually plays" ads. The examples this article gives are the like weird "Omg he got me pregnant" ads that then link to a match 3 game and the like. These are a different thing than things like the OP linked which are entirely irrelevant and link to random unrelated games.
The article is from and advertising company that is selling customers who have an existing game who want to improve ad conversions and then lists techniques for doing so. They do not explain the outcome the OP is asking about. Not would they outline the strategy I'm talking about since what in referring to is a process by which you would test new game ideas. That's not something the company you linked to would be involved in.
There are many many many types of advertising campaigns in mobile gaming. And they serve different purposes. The stuff your outlining is different than the OPs question and my response. They exist in the same market and one existing doesn't mean the other doesn't.