this post was submitted on 29 Jan 2024
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The people you're trying to reach are the people who would never hear about her wearing a shirt like that.
You need uneducated swing voters in swing states. Aka, people who perpetually have their head in the sand. Using the Super Bowl is one of the only ways to reach those people and is one of the only remaining artifacts of the monoculture
Why would they give a shit about Taylor Swift's opinion if they're not already aware of her?
Why do people currently give a shit about Taylor Swift's opinion if they used to be unaware of her?
The goal is the spread her influence and encourage more Americans to follow her. Particularly women, who are more likely to support Swift and Democrats anyway
I don't think any of this, if true, is bad btw. It's how "free and fair" elections have always worked in the United States, or at least for the past 60 years. And it's worth it if it means Trump does not win
Doesn't mean we should pretend that our government doesn't regularly do things like this though
https://en.m.wikipedia.org/wiki/COINTELPRO
Because they're morons? She's a manufactured celebrity. Her (or any other celebrity) opinion on politics should mean nothing to anyone.