As everyone who watched Fight Club knows, it’s a simple calculation. If the costs of the recall exceed the cost for the expected lawsuits, they don’t do it.

An OTA update has essentially zero cost, so it’s even easier.

Agreed. The concept of judging vehicle quality by number of recalls is severely flawed for this very reason. My Subaru Impreza has had a number of recalls for a variety of trivial things, but I’ve had only one actual issue with it in 65k miles and have spent relatively little on maintenance. Comparing that to the Audi A4 I had before this car which required maybe one recall in similar mileage but I was constantly fixing major items from leaks, broken drive related components, etc.

Neither had any motor related issues so far, aside from burning oil in the Audi. But by number of recalls? That Audi was great! But they also had a number of lawsuits filed in attempt to get them to actually recall the multitude of problems. The one that it actually had was the result of them losing such a suit, but so many years later it really didn’t matter.

So yeah, terrible metric to track. At this point, I’d rather see that the company has a dozen recalls on their vehicles than zero.

Edit: I should clarify. That being said, I do believe Toyota actually makes a solid car the first time. Boring, but quality is a huge focus for them. I’m still hesitant to trust recall counts though and I don’t think I’d trust Mercedes number as a valid quality metric.

It should also be pointed out that the numbers in the articles are just projections covering the next 30 years.

I don't know their methodology but I'm curious if they just took the current age and recall number and multiplied it out to 30 years. I don't think this would be a fair assessment because a car would likely have all the kinks worked out long before it hits 30. Furthermore, I find it odd they projected out 30 years when the average age of a car on the road is 12.5 years.

Recall, an official recall, is a safety issue notice really. Its a legally defined thing in motor vehicle code. If manufacturer finds a defect, issue or feature affecting driving safety they have to notify safety authorities and get a recall issued. It doesn't have to have anything to do with, whether the product goes back to service garage or not.

Important point: Not every Tesla OTA update triggers a NHTSA (or other national road safety agency) official recall. Tesla has updated their cars plenty without recall notice. Only safety related issues get recall issued along with the OTA update.

Thus it is meaningfully, that they have so many software related (and thus OTA fixed) safety recalls. Each of those times is Hey, NHTSA, gonna have to admit, our software has a safety oopsie on it. Here is the paperwork, could you please issue us the official recall campaign number. Yeah software team already developed fix for it, it's all in the paperwork. We issue recall notice for drivers to check for the OTA to have gone through properly, that is all they need to do.

No maker wants to have safety recalls. It's bad PR. Makers have been fined plenty times for failing to properly inform agencies. One of the most famous is the Takata airbags. Where Takata got fined millions by first knowing and not telling their airbags had extra spicy unstable propellant exploding way too violently. Plus after firstly admitting to it lying to for example NHTSA about the vast extend of the problem.

So it matters, that even on "just a software issue" recalls are issued. The main point is public is properly informed. Lot of time it's resolved without great calamity. However this was exactly the lesson learned. Don't let makers hide issued, make them admit immediately so public knows and can take appropriate mitigation, before someone gets hurt. Also makes makers fix things quickly. Otherwise other priorities might override, since What they don't know can't hurt our reputation, like this is marginal issue. We can take little more time with this. Oh it takes 6 months to design fix with that small team. No worries. After all, no one knows. We have time. Except during that slow roll someone bumps into that "marginal issue" and gets hurt. Having to publicly admit immediately puts fire under their hind quarters. "Whole design department, stop what you are doing. We have safety recall issue. It went just public. Everyday company sits without being able to say No worries, we have solution we take flack. This is now priority number 1. This must be resolved yesterday, says the company board. Whatever parts or equipment you need, order it. Whomever you need to call, call them."

No, they are for some reasons called recalls. Didn’t Tesla recall their entire fleet this spring? It was solved by OTA updates.