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I expect this will happen to Lord of the Rings. It goes public domain in about 20 years, which isn't that far away. Same amount of time between now and that as there is between now and the Peter Jackson films.
The Tolkien estate might trademark the term "Lord of the Rings" and keep licensing things out. Fans could always come up with an alternate name, like "Silmarillion: War of the One Ring", and we all know what it is.
thats what is done currently with tarzan, usually its like king of the jungle or lord of the trees which are titles tarzan gets in the books so its enough to let people know what it is without ERB Inc coming and knocking on your door with some lawyers