There's some people who's probably be more likely to buy it after a price increase. Kinda curious if the top end models are veblen goods.

Yeah, you're right about that. Some people see it as a religion here as well... status symbol if you will. But, as you said, those people will still buy Apple devices, even if they sell 5, 10 times higher.

I'm talking about the people that use Apple devices because... well, it was maybe on sale or their provider offered it on a 2 year plan, whtever. They will most likely shift from Apple if prices went through the roof. Sure, they like having an Apple device, but not at all costs.