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A Novel Approach to Youtube Ads
(9to5google.com)
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this post was submitted on 26 Nov 2023
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Technology
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Doesn't the creator only get paid if someone actually clicks on the ad? Pretty sure the creator gets nothing if no clicks are accumulated.
No, on YouTube you also earn from impressions.
Haha two exact opposite answers. From what I remember, the advertiser can chose the payment model. They can either say "I will pay YouTube a tiny amount for every time the ad is shown" or "I will pay YouTube a less tiny amount for every time the ad is clicked". But it was a few years ago that I read about it so it might have changed since then.
I tried actually searching for info about it, but it seems that YouTube and Google want to be as vague as possible about how it actually works.
Yes, let's be a YouTube creator and base my income on something extremely vague and shaky. Sounds like a good life decision.
Sounds about as stable as asking the all mighty magic 8 ball how much you should be paid. Maybe yt should just do that for the creators and let them in on it. /s
Yes its all about click through rate(CTR)