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this post was submitted on 24 Oct 2023
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This is bullshit. The other companies can claim that they're abandoning their marks due to cost but the truth of the matter is these marks should not have been issued. Neither were the first to use "Taco Tuesday." The phrase "Taco Tuesday" has entered everyday parlance. Unless you live near one of these restaurants you may not even know they run a "Taco Tuesday" and, most important of all, you may not even realize that they have a trademark on the term because it's so generic.
And that's the real issue, and the reason they abandoned the mark. Any IP attorney would have looked at this told them it was a complete waste of money to defend because they never should have been granted the marks in the first place.