As someone who rarely ever uses YouTube, $25 would be fucking bonkers to pay monthly for no ads. Imo a decent idea to explore would be x amount of minutes that are ad free per month, then after you hit that limit you get given ads. You'd have to be signed into an account, any instances with no account logged in get ads by default.

Another idea is to add lower tiers to the available plans. 5 people can sign in on the current option? Is there a cheaper plan that only allows linking 1 account? This could even tie in with the previous idea and have certain plans that give you x minutes of watching adless per month.

I'm sure there are plenty of other options out there. In fact I wouldn't be bothered having to watch an ad before a video (or a midroll in a longer video) but the experiences I've had with using YouTube frequently involve me pulling up a certain scene within a movie or something and getting 2-3 ads that are a minute long each, unskippable, and potentially midrolls in there if the video is over 5 minutes. It just makes me close the video and think "yeah fuck that, I don't need to watch that scene anymore".

Overall point: the ads would be fine if they weren't so excessive and intrusive