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Why don't we buy reddit?
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What you're missing is that you'll drive up the price. You'd be validating everything Spez did by turning it into a reason people want to buy Reddit.
It's going to be bought anyways by speculative investors. The only difference is who buys it. The market has an as-of-yet-unknown price it will buy those shares at. Even in the scenario you describe where demand from redditors drives up the price, if the end goal is achieved of having a user-owned platform, I'd still consider it a win.