It's true... But the biggest problem with implementation is that a lot of us don't have the time or money to make anything more than lip service changes to our lives like using less water, recycling more, and buying less crap online.

I'm already a fairly conservative person who lives alone, has the time to cook fresh food, who has the luxury of choosing to be able to walk and take public transport, but even I can see the waste I generate while trying my best...

Someone with two jobs, a family to take care of, or both wouldn't even have that time available, so how are they supposed to implement anything more?