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I think rtings buys their own test units, though they only do a few categories: tvs, monitors, etc.
Consumer reports is okay for non-tech items, though companies have caught on and once they're on top of the list, they make revision that makes the product much cheaper and shittier and sell it under the original name. You can see it in the comments when people buy the same thing after it has been the best for a bit. Once a company is #1, they enshittify so it's better, in my opinion, to buy rising stars rather than the soon-to-enshittify incumbent.