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Epic boss Tim Sweeney blasts Steam for putting AI tags on games — says move is ‘irresponsible of Valve’
(www.tomshardware.com)
this post was submitted on 26 Jun 2026
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It has no effect on rankings it literally just shows a tag to the user. If a customers response to the presence of that tag is not to buy the product, doesn't that represent some sort of cultural problem that should concern a CEO, rather than complaining about the presence of the feature?
I would argue for a "Publishers are arseholes" tag, along with other ones like "Studio got closed", "fired most of the developers"
No no, you don't get it. Consumers are fine with medium doses of AI, we just have to cover it up and don't tell them.
This is important because then as a CEO I get to keep my cake and eat it too - I don't have to pay workers to make games, and still charge for them as if I had actual costs.
This moronic valve policy is gonna kill our golden egg chicken!
Perspective above brought to you by the average asshole CEO.