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Epic boss Tim Sweeney blasts Steam for putting AI tags on games — says move is ‘irresponsible of Valve’
(www.tomshardware.com)
So EPIC brand = AI tag, got it.
this post was submitted on 26 Jun 2026
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I know you can ignore a game on steam, can we set it to ignore a publisher and all of their offerings?
Pretty much. They also welcomed nft games with open arms when Steam banned them lol
Well that's one way to to scare away the minority of users you still have on your platform...
I wonder what 5 people ACTUALLY use epic games. Like how unaware would one need to be?
I don't know of a single person that does anything more than getting those free games every week. My library has like 20 pages but all of it is those free games lol.
Some people are simply platform agnostic or prefer to use platforms that offers the biggest cut for the studios they like. There are dedicated library mangers for that:
Fortnite and whatever random exclusives are trapped there, but yeah nobody chooses to use it by choice.
It has no effect on rankings it literally just shows a tag to the user. If a customers response to the presence of that tag is not to buy the product, doesn't that represent some sort of cultural problem that should concern a CEO, rather than complaining about the presence of the feature?
I would argue for a "Publishers are arseholes" tag, along with other ones like "Studio got closed", "fired most of the developers"
No no, you don't get it. Consumers are fine with medium doses of AI, we just have to cover it up and don't tell them.
This is important because then as a CEO I get to keep my cake and eat it too - I don't have to pay workers to make games, and still charge for them as if I had actual costs.
This moronic valve policy is gonna kill our golden egg chicken!
Perspective above brought to you by the average asshole CEO.
Tim Sweeney is a cunt.
The More You Know
He seems to set a timer and make sure he reminds people about that at least once a month.
Not exactly TIL material.
If people don’t care about AI, then it won’t be a big deal, Tim.
Holy shit shut the fuck up Tim.
i hate steam as much as the next drm-hater but this is... actually... surprisingly responsible
Valve could probably do a lot more to protect gamers but also they are actually very good about requiring disclosures that they absolutely don't have to have, like third party accounts, Denuvo, EULA, kernel anti-cheat, etc.
I agree with you on DRM, but it is worth noting that Value is a rare case where despite having a dominant market position, they continue to offer and improve the best client experience.
Not without missteps of course, but there are nowhere near as bad as Microsoft, Google, Apple, etc.
This guy is so out of touch with reality
I don't like Epic Games view on AI, while I agree AI is a tool I feel like for the most part it's pretty unethical (especially when it's trained on everything)
If transparency = penalty then you are doing shady shit.
I'd assume Sweeney would know that user tags and steam curators are a thing, but then again EGS doesn't have users
Is he just worried that now Epic will be expected to do the same, and that not doing so will harm Epic's market share (which itself is probably already in the toilet)?
Sweeny sucks, dont give your money to epic.
If Tim Sweeny told me the sky was blue, I would, At the very least, double check.