Gaming

Satya Nadella has no clue about consumer products. He is maybe able to do much money with business software, for some reason. But not getting that something like a console is a emotional thing as well. People fell bad about a brand with big layoffs, with big rises in price for something like gamepass. With bad advertising like witht he xbox one. They on they way of lossing more and more brand reputation. It's hard to find point they really excel currently. Sure phil spancer had a plan to make gamepass big and for a short amount of time, some people were praising gamepass. But now trusting gamepass is lost as well with such huge prices. I don't see Xbox being as big as with Xbox 360 anytime soon. They will try a reset, but their brand is already quite damaged, people will remember that for sure.

I don't think the competition is even that strong. Sony makes a lot money with playstation, but got a lot complains. Still, compared to Xbox they a lot more healthy. Asha Sharma has kind of a impossible task to make Xbox big again. Even more with such a stupid CEO, that want to make 30% profit value out of Xbox, something nobody does on gaming. The title say Xbox should be a sustainable business, but it is making even profit, but not enough for Nadella, so he pushes more and more stupid decisions to the Xbox Team.