this post was submitted on 19 May 2026
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The problem is the "lifetime" option, they needed to just stop offering it.
The optics of making it prohibitively expensive instead is just terrible.
It used to "pay for itself" after 3.5 years, now it takes over a decade. I don't think they understand most people were buying it before (as in a decade ago) as a form of donation to a software that didn't have a good alternative.
Now that Plex is trying to become a media streamer themselves for a revenue stream, and alternatives like jellyfin exist for what made Plex popular....
They should have just sunset the "lifetime" deal
The cynic in me says that this also means subscription pass costs will be going up in the future too. So it may again "pay for itself" after 3.5 years with a $750 price tag for lifetime
if they thought the $750 price point would make them more money than $250, they would just raise the price. instead they're exploiting fomo and essentially admitting that the market has dried up but they want to continue to dangle bait for whales.
Mine "paid for itself" after 2 years. And that was 4 years ago