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Does management know the difference?
No they don't, which is why tokenmaxxing is mostly a thing in large corporations and the dummies who try to emulate them. They are uniquely at risk because their internal structures tend to favor sycophancy and malicious compliance.
Small projects on the other hand are uniquely poised to reap whatever advantage AI has to offer, while largely ignoring its hype cycles.
I'm probably a dreamer but I do believe the outcome will be a great decentralization, at least once open models get to the required level of performance (which they are months away from anyway).
Not in the least, and the larger your corp, the more AI just just a shiney buzzword thing that must be attained.
What gets a lot of them hooked is that it gives them a new set of metrics to measure productivity. It doesn't matter in the least that they're meaningless metrics. It gives them a chart with a line, so it must be mana from the gods.