170
Firm quietly boosts H.264 streaming license fees from $100,000 up to staggering $4.5 million
(www.tomshardware.com)
this post was submitted on 03 Apr 2026
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Technology
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Better hardware encoder support would help, too. It's insanely inefficient to encode without that dedicated hardware, compared to h264/h265, where dedicated hardware support is there.
I was hoping Apple would add it when they shipped the M4, and now M5, but nope.
Hardware encoder support I think is generally less critical. Decoding is the process that needs to happen real-time, while most encoding can be done far in advance, unless you're live broadcasting or operating at YouTube-scale.
On a media server encoding is typically done in real time
It depends on what the receiving unit can decode. Sometimes there will be transcoding, but it's usually something you want to avoid.
While I agree, my point was that encoding needs to be more efficient, both in time, and resource consumption. That isn't quite there yet, for AV1. It is improving, albeit slowly.
non apple chips can pretty much all hardware encode AV1 nowadays. it's really just apple doing its own thing again
It's too bad the GPU prices are utter insanity due to the LLM pyramid scheme poaching global RAM. I read an article yesterday that said Apple is likely eating that RAM overhead as a loss to ensure their long term strategy.