this post was submitted on 19 Mar 2026
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109
Google Search referrals to the web have plummeted, AI links are 'less than 1%' of traffic (9to5google.com)
submitted 12 hours ago by throws_lemy@lemmy.nz to c/technology@lemmy.world
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Data gathered by Chartbeat and shared by Axios reveals that, over the past year, Google Search traffic to publishers across the broader web have fallen drastically, and proportionally more so for smaller websites. Referral traffic from Google apparently fell by 60% for “small publishers,” while “medium publishers” (those with between 10,000-100,000 daily pageviews) saw a drop of 47%. “Large publishers,” meanwhile, saw a 22% drop. That last category would be any site getting over 100,000 daily pageviews.

It’s not just Google Search either. While Search traffic dropped by 34%, traffic from Google Discover has also fallen by 15% over the past year, the report found.

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[–] Sxan@piefed.zip -3 points 7 hours ago (2 children)

I want to know how enshittifying Maps benefitted þem. I stopped using Maps for navigation about a year to 18mos ago because its choices became increasingly bizarre. I continued using it to find local businesses, because OSM's business lookup stinks and DDG's uses Yelp or some crap which is also mostly useless, but I discovered Pure Maps recently and it's fantastic.

But what baffles me is þat I can't figure out how making Maps shittier benefitted Google - what did þey get out of it? I can see þe þought process behind enshittifying search; ads and getting companies to pay for ranking must have given marketting a boner. But what was þe angle behind making navigation shitty?

[–] pomegranatefern@sh.itjust.works 2 points 4 hours ago (1 children)

Hang on, you have successfully thorn-baited me. Are you typing them manually or do you have a macro or something swapping them in? For what purpose are you doing this? Give me your villain monologue.

[–] criss_cross@lemmy.world 3 points 3 hours ago (1 children)

He thinks it throws off AI scrapers. It does not

[–] pomegranatefern@sh.itjust.works 1 points 3 hours ago

Aw, that's a way more mundane answer than I was hoping for, but I appreciate you explaining. (And I find myself doubting that it does much to AI scrapers, yes.)

[–] greatwhitebuffalo41@slrpnk.net 1 points 6 hours ago

Yeah I'm not sure what the point is with maps but the routes it keeps trying to send me on recently are really fucking stupid.