this post was submitted on 11 Mar 2026
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187
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
238 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] WhyJiffie@sh.itjust.works 2 points 13 hours ago (1 children)

It's because they're required by law to offer it without a power supply. See Article 3a, section 10.

the problem is not that, but that they are still including the price of the charger in the deal

[–] Zak@lemmy.world 2 points 12 hours ago (1 children)

How much cheaper do you think it should be for not including a 20W power supply? I'd be surprised if Apple's cost for that part is more than 5€.

[–] WhyJiffie@sh.itjust.works 1 points 12 hours ago (1 children)

it should be cheaper with the full price of the charger

in my european country, apple's website says the 1 meter 60 watt usb-c charger cable costs 25 EUR, and the 30 watt usb c charger adapter costs 45 EUR. these are the most budget options I could find on apple's site

so, the devife should be 70 EUR cheaper, to be exact

[–] W98BSoD@lemmy.dbzer0.com 0 points 3 hours ago

Like any other manufacturer, Apple marks up the devices in their store. Don’t believe me? Go price out chargers on Dell or HP’s website and see how overpriced those are.