this post was submitted on 11 Mar 2026
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149
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 19 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
185 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] Zak@lemmy.world 7 points 4 hours ago (1 children)

because they “care about environment 😉” the €99 charger (which is almost mandatory for a new user) is sold separately.

It's because they're required by law to offer it without a power supply. See Article 3a, section 10.

Apple's first-party power supply isn't "almost mandatory", and doesn't cost 99€. The 20W model shipped with the Macbook Neo in other markets costs 25€ on Apple's German store, and a generic 8€ power supply from Amazon will work. The power supply most people already have for their phone will usually also work.

[–] WhyJiffie@sh.itjust.works 2 points 1 hour ago (1 children)

It's because they're required by law to offer it without a power supply. See Article 3a, section 10.

the problem is not that, but that they are still including the price of the charger in the deal

[–] Zak@lemmy.world 1 points 30 minutes ago (1 children)

How much cheaper do you think it should be for not including a 20W power supply? I'd be surprised if Apple's cost for that part is more than 5€.

[–] WhyJiffie@sh.itjust.works 1 points 8 minutes ago

it should be cheaper with the full price of the charger

in my european country, apple's website says the 1 meter 60 watt usb-c charger cable costs 25 EUR, and the 30 watt usb c charger adapter costs 45 EUR. these are the most budget options I could find on apple's site

so, the devife should be 70 EUR cheaper, to be exact