this post was submitted on 11 Mar 2026
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154
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 21 hours ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
202 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] WhyJiffie@sh.itjust.works 1 points 1 hour ago

it should be cheaper with the full price of the charger

in my european country, apple's website says the 1 meter 60 watt usb-c charger cable costs 25 EUR, and the 30 watt usb c charger adapter costs 45 EUR. these are the most budget options I could find on apple's site

so, the devife should be 70 EUR cheaper, to be exact