this post was submitted on 03 Mar 2026
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42
Apple Accidentally Leaks 'MacBook Neo' (www.macrumors.com)
submitted 12 hours ago by mudkip to c/technology@lemmy.world
73 comments fedilink hide all child comments
 

Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link on Apple's regulatory website for EU compliance purposes.

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[–] capuccino@lemmy.world 6 points 11 hours ago (1 children)

When the product is ready to be put on sale a good marketing strategy it's that "was leaked". As you say, Apple is a big company that has very strong security metrics, that's why nothing is leaked when is in development, those are the true leaks (like the GTA VI leak). If I read right, the product it's going to be announced this wednesday and was "leaked" to make people talk about it. It's just some kind of engagement bait.

[–] artyom@piefed.social -1 points 11 hours ago (1 children)

Is it not an equally good marketing strategy to just release the product?

[–] wholookshere@piefed.blahaj.zone 2 points 11 hours ago* (last edited 11 hours ago) (1 children)

Not really no. It doesn't build hype.

[–] artyom@piefed.social 0 points 10 hours ago (1 children)

WHAT!? 🤣

[–] wholookshere@piefed.blahaj.zone 3 points 10 hours ago (1 children)

do you really think marketing starts at a launch? people have to know what's going to be announced to be excited to watch.

of course leaks are a part of that.

[–] artyom@piefed.social -3 points 10 hours ago (1 children)

do you really think marketing starts at a launch?

Generally, yeah?

people have to know what's going to be announced to be excited to watch.

Yeah, and everyone knew there was a MacBook Air in that manila envelope, right? 🤔

[–] wholookshere@piefed.blahaj.zone 1 points 10 hours ago* (last edited 10 hours ago) (1 children)

No, it starts months before with teases and leaks.

Also like, you agree you knew what was in the envelope, you think that was an accident?

[–] artyom@piefed.social 0 points 9 hours ago (1 children)

I didn't know. Maybe you had insider information but most of us did not know, no.

You're using your own idea that the leaks were intentional to bolster your idea that the leaks are intentional...

[–] wholookshere@piefed.blahaj.zone 2 points 9 hours ago (1 children)
[–] artyom@piefed.social -2 points 9 hours ago (1 children)

I realize some companies do this. But Apple does a lot of things differently from other companies, and they clearly try very hard to keep a lid on upcoming products.

[–] wholookshere@piefed.blahaj.zone 3 points 8 hours ago

The last section specifically calls out an apple example