this post was submitted on 03 Mar 2026
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Apple Accidentally Leaks 'MacBook Neo' (www.macrumors.com)
submitted 2 months ago by mudkip to c/technology@lemmy.world
145 comments fedilink hide all child comments
 

Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link on Apple's regulatory website for EU compliance purposes.

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[โ€“] artyom@piefed.social -1 points 2 months ago (1 children)

WHAT!? ๐Ÿคฃ

[โ€“] wholookshere@piefed.blahaj.zone 3 points 2 months ago (1 children)

do you really think marketing starts at a launch? people have to know what's going to be announced to be excited to watch.

of course leaks are a part of that.

[โ€“] artyom@piefed.social -3 points 2 months ago (1 children)

do you really think marketing starts at a launch?

Generally, yeah?

people have to know what's going to be announced to be excited to watch.

Yeah, and everyone knew there was a MacBook Air in that manila envelope, right? ๐Ÿค”

[โ€“] wholookshere@piefed.blahaj.zone 1 points 2 months ago* (last edited 2 months ago) (1 children)

No, it starts months before with teases and leaks.

Also like, you agree you knew what was in the envelope, you think that was an accident?

[โ€“] artyom@piefed.social -1 points 2 months ago (1 children)

I didn't know. Maybe you had insider information but most of us did not know, no.

You're using your own idea that the leaks were intentional to bolster your idea that the leaks are intentional...

[โ€“] wholookshere@piefed.blahaj.zone 3 points 2 months ago (1 children)
[โ€“] artyom@piefed.social -2 points 2 months ago (1 children)

I realize some companies do this. But Apple does a lot of things differently from other companies, and they clearly try very hard to keep a lid on upcoming products.

[โ€“] wholookshere@piefed.blahaj.zone 4 points 2 months ago (1 children)

The last section specifically calls out an apple example

[โ€“] artyom@piefed.social -1 points 2 months ago

"controlled leak" being the operative phrase there.