this post was submitted on 03 Mar 2026
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Not sure what your point is. Apple notoriously works really hard to keep all this stuff under wraps. They even sue the people who leak them. The fact that people are reporting on the leak is supposed to somehow suggest that it wasn't an accident?
When the product is ready to be put on sale a good marketing strategy it's that "was leaked". As you say, Apple is a big company that has very strong security metrics, that's why nothing is leaked when is in development, those are the true leaks (like the GTA VI leak). If I read right, the product it's going to be announced this wednesday and was "leaked" to make people talk about it. It's just some kind of engagement bait.
Is it not an equally good marketing strategy to just release the product?
Not really no. It doesn't build hype.
WHAT!? 🤣
do you really think marketing starts at a launch? people have to know what's going to be announced to be excited to watch.
of course leaks are a part of that.
Generally, yeah?
Yeah, and everyone knew there was a MacBook Air in that manila envelope, right? 🤔
No, it starts months before with teases and leaks.
Also like, you agree you knew what was in the envelope, you think that was an accident?
I didn't know. Maybe you had insider information but most of us did not know, no.
You're using your own idea that the leaks were intentional to bolster your idea that the leaks are intentional...
https://www.huffpost.com/archive/ca/entry/the-art-of-deliberately-leaking-corporate-secrets_b_8743858
I realize some companies do this. But Apple does a lot of things differently from other companies, and they clearly try very hard to keep a lid on upcoming products.
The last section specifically calls out an apple example