this post was submitted on 16 Feb 2026
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How good is this counterfeit cheese if you have to invest cheese DRM?
At what point does it stop being a counterfeit cheese and became a real cheese made somewhere outside the origin protection?
I assume it's like the whole Champagne only comes from Champagne. Are their other sparkling wines that taste as good, I'm sure. But they want to sell a name.
Kentucky tried to do the same with Bourbon Whiskey, saying if it was made outside of Kentucky you'd have to call it something else, but I don't believe that stuck
You are correct, it did not stick, but by US law Bourbon does have to be made in the US. Associating alcohols to a region has always been a tedious argument, but distilled alcohol is especially silly. For things like Champagne they can claim things like the soil of the area impacts the flavor (Vidalia onions), the culture of specific grapes in the region are important (this isolated variety of grapes are only cultivated here), or maybe something in the air contributes to the process (Belgian sours), but Bourbon just requires it be made with at least 51% corn and stored in a charred oak barrel.
Bourbon may have originated from Kentucky there is nothing about Kentucky or the US that impacts the process. I can make IPAs without being in the UK and I can make Berliner Weisse without going to Germany, I see no difference with Bourbon.
I agree, I'm going to mention something I've mentioned before though because I love it as a base for why one world one human should be prevent. (BS I just made up now). When France and Italy got hit hard by root rot, trade ended up happening with the U.S. as in people found roots in California and elsewhere did not suffer the same rot, so they grafted the grapes onto roots from the americas to ensure all of Italy/Frances vineyards didn't die, in the trading it also led to California finding access to many of the grapes that were used in Europe, thus making it a very good grower of modern day wines. It's how the world should work on my opinion, not about the profit side, but about the survival side and helping each other overcome devastating events that could change areas forever
if it's cheese, it's real, lol- like "fake boobs are real enough, if i can touch them they're real" but the whole point of DOC or whatever regional protections Europe puts in place I think are about supporting the economies of the region as much as guaranteeing authenticity... the microchips make sense in that context... if someone can fake a wheel of parmesan and disrupt the supply, it will affect demand for the legitimate product and take a customer away from the region the DOC/DOP was meant to protect in the first place. Or just ignore me, honestly I don't have a dog in this race and I'm not even 100% sure I'm right
Fair point, i have a bottle of 25 year old aceto balsamico in the kitchen with a DOP on it and I probably wouldn't buy one without it.
But at what point does a counterfet become just as good?
In this case its literally just the geographical location of the factory that made it. I usually get the Aldi version of things where they just change the name slightly but it is otherwise the same thing.
Shame my local Aldi stopped selling grilling cheese as an alternative to halloumi though, its quite a lot cheaper and avoids having to transport food across Europe unnecessarily. If I wanted high quality I wouldn't go for genuine halloumi either, there is a somewhat local farm that sells their own halloumi style cheese which legally isn't halloumi but tastes way better than anything supermarkets sell that can legally be called halloumi.
DRM: Dairy Rind Management
I would rather buy the cheese without microchips
Yeah same tbh.
It's more a self-defense measure - while there are perfectly good counterfeit cheeses out there, if someone gets a really crappy piece or there's food poisoning traced back to a counterfeit cheese this lets them prove it wasn't their fault, thus avoiding a hit to the brand reputation and/or avoid liability.
Scammer reads p-chip patent, realises there's only a small range of laser diode wavelengths that can penetrate cheese. Buys chipped cheese, breaks the cheese. Chipped pieces found using laser excitation pulse and sensor with a notch filter. Save the wedge with the most chips to repeatedly break down to get chipped cheese crumbs, insert into bogus wedges, profit.
I'm sure the idea can be refined, but I'll leave the fine details to the dairy delinquent curd counterfeiters.
They're not liberally sprinkling the cheese with microchips that can be picked out, they're sticking single chips on full wheels.
Fair enough, read the tech stack more than the implementation. It makes me wonder why not RFID or NFC instead? The only substantial difference would be antenna size and visibility, my only hinch is that it'd be an appearance thing
I'm guessing it's down to food regulations - I don't think there are edible NFC implementations available (I suspect it's down to the power requirements, as far as I can tell the reason they use light stimulation for power transfer instead of the normal inductive method is so that you don't need the large receiving antenna, which probably makes it more "edible"?), even though it's clearly the superior option.