this post was submitted on 15 Feb 2026
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127
EU bans the destruction of unsold apparel, clothing, accessories and footwear (environment.ec.europa.eu)
submitted 21 hours ago* (last edited 21 hours ago) by Beep@lemmus.org to c/europe@feddit.org
15 comments fedilink hide all child comments
 

Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.

The ban on destruction of unsold apparel, clothing accessories and footwear and the derogations will apply to large companies from 19 July 2026. Medium-sized companies are expected to follow in 2030. The rules on disclosure under the ESPR already apply to large companies and will also apply to medium-sized companies in 2030.

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[–] stoy@lemmy.zip 9 points 21 hours ago (1 children)

Clothing donations to poor countries destroys their own industry, why pay a local clothing manufacturer if Europe will send clothing for free?

Clothing donations can be great, but it is easy to use that as a mask for dumping unwanted clothing in other countries.

[–] Hapankaali@lemmy.world 13 points 21 hours ago (1 children)

Sending it to "poor countries" (outside the EU) is more expensive than sending it to a local charity or just putting it on sale.

[–] chonglibloodsport@lemmy.world 3 points 9 hours ago (1 children)

They don’t want it being put on sale because it destroys the brand image. Similarly, they don’t want it to be given away locally because it’ll just end up on sale.

This is one of the big issues with high end expensive fashion. They have to destroy unsold stock to maintain artificial scarcity.

[–] bluefootedbooby@sopuli.xyz 2 points 3 hours ago (2 children)

Why don't they just.. produce fewer units..? Have an actual scarcity (and no waste) instead of artificial..? What am I missing here

[–] Taleya@aussie.zone 2 points 2 hours ago

But then they might miss put on profit!

It's a batshit moon monkey logic chain. Run x line and sell as many as you can ...and then never sell them again. Destroy the excess stock and write it off

[–] huppakee@piefed.social 1 points 2 hours ago

Because often it's a one time order and it's hard to predict how well it will sell. The clothing is produced before the season to be sold during that season. Fast fashion companies only need like two weeks between ordering and it available in store, but this is not how the premium ('traditional') industry works. They sell of as much as they can at maximum price and destroy what's leftover at the end of the season. Not saying this makes sense, but it does get you the most profit in the long term.