this post was submitted on 08 Feb 2026
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[–] Quetzalcutlass@lemmy.world 4 points 1 day ago (1 children)

They renamed Overwatch 2 to Overwatch, which drew major attention back to the game for the first time in years.

[–] artyom@piefed.social 1 points 22 hours ago (1 children)
[–] Quetzalcutlass@lemmy.world 4 points 21 hours ago* (last edited 21 hours ago) (1 children)
[–] artyom@piefed.social 1 points 19 hours ago (2 children)

Right, which is in the future. Which doesn't explain the present.

[–] Quetzalcutlass@lemmy.world 5 points 19 hours ago

They publicly announced the rename, which was the first time most people heard any Overwatch-related news in years. People remembered the game existed and went to check it out; turns out a lot had changed and word of mouth spread, bringing even more players.

[–] alessandro@lemmy.ca 1 points 14 hours ago

Explain people expecting things to come from future, aka marketing PR.