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Why is Epic insignificant?
They launched with a 12% service fee, dropped that service fee to 10%, and then dropped the service fee entirely for the first $1Mn in sales per year.
In June 2025, they released a new feature enabling developers to launch their own webshops hosted by the Epic Games Store. These webshops could offer players out-of-app purchases, as a more "cost-effective" alternative to in-app purchases.
They provide developers with free to generate license keys, and keyless integration with other e-shop stores including GOG, Humble Bundle, and Prime gaming.
They offer a user review system.
They also added cloud saves in July of 2025.
The thing is, they offer none of the other features Steam offers:
Epic launched their service in 2018. It's been 7 years. The only reason not to offer feature parity (for a company that makes $4.6Bn - 5.7Bn in revenue, and a shop that makes $1.09Bn, you'd think they would be enticing users with the services they want.
What they have done instead is exclusivity deals that plenty of consumers complain about but devs don't seem to care about so long as they're getting paid.
So, the excuse that Steam got there first (as if it's just about that and the reason their market share is what it is is because they have refined, adapted, and improved their service offering over time) doesn't make a whole lot of sense when steam has a significant percent of the market share (79.5% to epic's 42.3%) but is only making twice the revenue of their rival store.
It makes sense for GOG or Itch.io who's market cap is smaller by quite a lot to not offer the same feature parity. Each of those platforms has figured out they can offer other things to devs and consumers to make themselves competitive over time.
Sweeny's attack is basically just a pity party he's throwing for himself because he doesn't want to compete.
Edit This is a sanity check because I wasn't correct with my numbers by mistake.
These numbers are not correct and I was mistaken. In actuality Valve's revenue is approximately 16 times that of Epic e-shop. It looks like an estimate of Steam's game sales is that about $4Bn of their revenue last year was from Steam's game sales. I am trying to corroborate that from other sources.
I'm still looking into and trying to parse out what percentage of steams sales last year were hardware (epic to my knowledge doesn't have a hardware arm of their business), and it's not immediately clear how much they made on the e-shop portion of their business alone so I can get more comparable numbers.
What I have been able to find so far I've posted below, and I'll try to remember to come back and do some math on that after I focus on the first thing.
https://gamalytic.com/blog/steam-revenue-infographic
https://80.lv/articles/valve-earned-over-usd4-billion-on-steam-alone-in-2025-analysts-say
I'm being annoying, but why do you keep opening parentheses without closing them ๐ญ
You're not being annoying. It's probably because I lost track and for what it's worth I am sorry, I'll try to fix it but probably won't catch all of them.
No worries, I still knew where you meant to end them, it just took me a second pass.
Yes. The shopping kart feature. Something online stores and webshops came with when the Internet looked like MS Paint.
Somehow absent on a modern platform...
Steam isn't being sued by Sweeny, they are being sued on behalf of 14 million UK gamers.
Also, epic has an estimated 3% to 7% of the market share (not 42 which makes no sense with steam having the other 80%), yet they should be regulated as well. If you stopped bootlicking for half a second, you would realise that this isn't about who's the worst but the fact that they are all bad (except itch, bless them).
Your enjoyment of their product doesn't mean it isn't having a serious and negative impact on the industry. Amazon is really convenient too, can you defend them next please?
I never claimed steam was being sued by Sweeney. Sweeney made a statement about the steam lawsuit saying he agreed with it. https://www.pcgamer.com/gaming-industry/epic-games-boss-tim-sweeney-voices-support-for-usd900-million-steam-lawsuit-valve-is-the-only-major-store-still-holding-onto-the-payments-tie-and-30-percent-junk-fee/
I was quickly googling market share stuff on break so I misread the Epic e-shop market share vs Epic's full market share outside that.
The fact that Steam only makes double what epic e-shop makes with literally 11 times the market influence?
What regulations are you expecting out of this? How will that have a positive effect on consumers?
I never said this was about good or bad. I pointed out pros and cons of using each service which extrapolated quite literally to why consumers choose Steam over Epic.
A monopolistic corp who uses anit-consumer/anti-competitve tactics to remain a market leader/? monopoly is illegal. And it's regulated.
The only reason steam is being investigated at all is because 2 or 3 out of literal thousands of game developers have made a claim that steam is threatening to remove their game if they try to sell it on other game stores for cheaper than steam (not steam keys, but using another stores licensing keys).
That hasn't been proven and if it is, a further investigation into how wide spread that behavior is would still be needed to prove that Valve or Steam came by their market share illegally.
Also the fact that you brought up Amazon as the foil to your argument at the end is laughable. For multiple reasons.
Steams revenue was 16b in 2025, epics was 1b in 2024. At least click the links instead of pasting what the Google summary tells you. You are mixing up epics store revenue with their unreal engine revenue.
The fact is any game store front is a money printing machine mostly because of the rampant price fixing, hard to enter markets and abuse from those that hold the lion share of that market (Steam, Sony, Microsoft, Nintendo).
That money is being sucked out of the companies that are actually making games, and is leading to a reduction in quality, layoffs and bankruptcies.
For regulation, we could easily have limits on the percentage store fronts are allowed to demand for digital media, but each time there's a lawsuit, a bunch of idiots loudly fight it. Lawmakers aren't going to enact laws that go against what the lobbyist want, especially if the majority of the population have been instructed that the boot is for their benefit.
Your list of pros and cons doesn't matter, every player being compared is bad. It's just a defense in favor of Gabens yacht fleet at this point. Exclaiming that steam shouldn't change because you like their product, even though it's clearly having an impact, is the same as defending Amazon because drop shipping is easier than going to the store.
Fyi, I use both, I literally own a steam deck and the sd card came from Amazon. Defending their practices is just fucking weak though.
I expect that no cap on storefront share of the price will be set as a result of this lawsuit or any other.
I also expect that even if Steam reduce their cut to 3%, prices will not get lower, and bankruptcies and lay-offs will go on as usual
Maybe I'm just pessimistic, don't know
I can't corroborate that Steam's revenue for the e-shop was $16Bn. The best estimate that I have is that their game sales netted them $4Bn last year. I'm still trying to find a better source for that. However we may both be wrong here.
Ya, I misread it and I'm way off. It's 4bn. Epic also made a lot less, my stats are not for gross revenue but generated revenue before they split it with the devs. Amateur hour over here (me, not you).
I went off in my other comment and was a bit of a dick throughout the convo. It just feels like someone is being robbed here. 4bn is a lot of money and, from the wolffire lawsuit leak, they have less than 100 people working on steam full time.
From what I read, that $4BN number could be taken two ways. I don't know if that analyst excluded the games Valve developed, and that $4BN is games sales of everything else, or if that's what they made from their own titles. I didn't want to go through the rigamarole of Xitter to see the direct quote and I haven't had a chance to find it in the internet archive.
I also kind of want a good run down of what steam offers to developers that makes their platform so attractive because my understanding is it's more than just e-shop services and that's one of the reasons I have seen touted as why people feel the service fee is reasonable.
I didn't want to leave you on read, but I also am still looking up all kinds of random information to put together.
Also, my confusion is because there are two different lawsuits involving the 30% cut of game sales.
There's a class action lawsuit in the UK involving all of steams consumers there, predicated on the idea that the 30% service fee makes games more expensive to the detriment if those consumers.
And there's a different class action lawsuit brought by developers Wolfire and Dark Catt every developer who uses Steam as an E-Shop platform, also over the 30% service fee and alleged anti-competitve practices (Wolfire say that Steam told them they couldn't sell their game anywhere else for less than it was available on Steam (even if they didn't use steams license keys)).
I know I can come off as really terse, and tone is hard via text anyway. But thank you for addressing it.
Sorry about yet another wall of text.
I'm not reading the Google summary. There is no Google summary for me. That shit is deep sixed. I don't want it. I love it when people automatically assume that I must be using Generative AI to get some silly answer off the internet.
If so then Epic should have caught up by now, no?
Please back that up. The game developers seeing bankruptcies are seeing them because of gross mismanagement and a never ending attempt to deliver crap that their consumers don't want. Pushing the "bleeding edge" of graphics while making games that sell poorly because they want to charge $60-70 for a game even 5 years after it came out.
And that's with the proliferation of crap like in game micro transactions, season passes, DRM, and internet sanity checks to even play single player games.
Indie developers are caught in the lurch, but that's generally the case with any small business, and on top of that the regulation will probably harm them more than it will help them because the percentage of sales pays for things that they use to market their game.
What is the limit on what store fronts can charge going to be? How much is too much? What does that 30% pay for? Do you know? Does it scale by user base?
Would other store fronts who charge less be more successful by a meaningful amount if they were charging the same?
It literally doesn't matter where your products come from. I own more computer games on disc from physical stores than I do from steam. I have paid for more than one game on both steam, switch, PS4, or physical copy. I'm not trying to call Steam the good guy here.
But I do not trust the developer who originally brought the lawsuit because even now most of the other devs who have games for sale on steam have not attempted to make a statement, join the class action, or even make a complaint about what is alleged.
On top of that, why sue only steam if this is a problem. Nobody is suing Nintendo, PlayStation, or Microsoft over this.
I also never said "steam shouldn't change", or that steam shouldn't take a smaller cut.
I feel like you scanned right over half of what I did say so you could be snotty in your response. You have a good day dude.
Okay, but your stats are still wrong? (Edit: so are some of mine though, disregard me being a dick here). Using AI wasn't my point.
Is making 1 000 million in a year with something like 5% not catching up? Do you think any of these billion dollar stores are running at cost?
Having a vampire sucking up 30% of your revenue does affect a company but quantifying it would mean some pretty in depth studies and getting information from bankrupt companies. I do know most devs don't like it. https://gdconf.com/article/gdc-state-of-the-industry-most-devs-feel-steam-s-30-cut-isn-t-justified-many-prefer-10-15/
And yes, all those points you mention are happening, but having a huge chunk of your profits taken like that obviously aggravates it.
I know it pays for Gabens yacht fleet worth 1.5 billion lol. We do have rough numbers. We know their employees count and revenue, and that they are making an estimated 11 million per employee from an article by the financial Times. That doesn't include data atorage but I doubt the cost of offering downloads is anywhere near there revenue.
Stores don't even stock physical discs for PC Games. How many of those are from the past 5 years? Last year had 95% of games sold digitally (PC and consoles). https://twicethebits.com/2025/06/19/the-shift-to-digital-gaming-why-physical-sales-are-declining/
What dev? This is about a UK lawsuit on behalf of UK gamers. I can't find anything about a devs involvement.
PlayStation is getting sued for it, the trial is for March. This is specifically about the 30% (https://www.catribunal.org.uk/cases/15277722-alex-neill-class-representative-limited). (https://woodsford.com/woodsford-funded-5bn-class-action-against-sony-playstation-gets-go-ahead-in-uk-competition-appeal-tribunal/) .
I want to point out that this is pure whataboutism, just like the OP. But what about epic, but what about nintendo. All of them deserve to get sued.
Then the proper response would be "yes, steam does deserve to get sued, epics behavior doesn't even have anything to do with the subject, but they also deserve to get sued". Like what's your point then? Why make a bullet point of things steam does well if you aren't trying to imply that they are "good enough to be allowed to abuse".
We are both writing walls of text.
I am definitely not on epic side here, but the reason they had to pay for exclusivity for games is because valve doesn't allow any games on steam to be sold cheaper elsewhere. Which developers follow because steam brings in a lot of revenue.
Without that, epic could try to compete with steam (and its extra features) by offering lower prices, and letting the consumer make the choice of features vs price.
But valve policies effectively make it impossible for any new marketplace to compete.
That's false. They do not allow steam keys (free to generate steam licenses of games) to be sold cheaper anywhere else for less than the game is sold for on steam. And in exchange, the profits on those game licenses sold elsewhere the developer gets to keep 100% of.
It is alleged by one developer that steam told them they can't sell their game for less on other stores even if they use a different company to generate the license keys. But that hasn't been proven. And since only 2 other developers are backing the new class action lawsuit out of literally thousands of devs who would be effected this way if it were true, it logically doesn't make sense. The dev who brought the first lawsuit that go thrown out? Their game is still up on Steam.
The fact is, Epic is making half the revenue Steam is with 11 times less market share, and not gaining market share because customers don't want to use their store. Customers don't want free games they want services that work.
You're alleging that Valve is doing something anti-competitive to maintain their market share here and you still haven't given me what I asked for.
What regulations are you expecting to be imposed, and how will that detrimentally or positively effect the consumers?
That itself is false too with a quick look at isthereanydeals showing lot of steam games being sold cheaper outside of the steam store.
Even the Steam key guidelines don't explicitly state that steam keys can't be sold cheaper.
https://partner.steamgames.com/doc/features/keys
Key word being comparable which is why if you are a user of isthereanydeals or /r/gamedeals you've likely gotten most of your steam games from outside the official Steam store.
I think some people just assume Steam sales must be the cheapest and don't look beyond it.
By sold cheaper I meant MSRP price, not sale price.